Email marketing

Lululemon’s spam email fine a lesson for small business

Activewear giant Lululemon has been hit with a…

Email is still the King of marketing tactics

Despite the boom in social media and digital…

Grow that database: 7 simple tips to gain (and retain!) top-quality email subscribers

Most businesses should be aware of the need to have an email sign-up form on their site, but how can you actually encourage visitors to leave their details in this box?

Split tests 101: How A/B testing helps your business get ahead

While creating landing pages, writing email copies, or…