What’s the smartest bit of marketing you’ve ever done?

Documenting our business journey on social media. Everything from our successes to our failures, our long rides, sharing our design ideas and ourselves. We have given people an open and honest view of our business over the years, and people are responding well to it.Curve Cycling Ride Leader Sarah Hammond

What’s the one resource you’d never be without?

My apple laptop and a phone or camera to take photos with.

What would your mum say is your greatest strength? And weakness?

I think its the same thing, “being a know-it-all, or smart arse”

What is the one regret you do not want to have in this lifetime?

Not trying something, just because it scares you. Doing a crazy ride, or starting your own business, it’s scary because you don’t know what’s going to happen, but it doesn’t mean you should not try it.

What inspires you most about your work?

Seeing people come back on one of our bikes with a massive smile on there face after they have achieved a great adventure.

What do you wear to work?

It’s pretty casual at work, so we’ve instituted a “Formal Friday” as an excuse for us to all dress up.

What do you love most about running your own business?

It’s the power of taking an idea and making it a reality. While riding is clearly not the answer to everything, we believe that getting people off the couch and out riding is ultimately a good thing, so taking actions for your business to achieve these goals is invigorating.

If you’d like to find out more about Curve Cycling, you can check out their website here.