Here’s a riddle: What am I? Many businesses often dread hearing this, while others greet this with excitement. If your guess is the end of the financial year (EOFY) you’re correct!

The end of the financial year is a great chance for businesses to increase sales and even clear out any slow-moving inventories they have with the use of paid promotions.

Through paid ads, companies can leverage different techniques and platform features to target their audiences who are specifically looking for bargains, huge discounts and awesome deals during this period.

Read along below to find out the different ways you can increase your EOFY sales as well as meet your annual revenue goals.

Ways to leverage EOFY sales with paid ads

Targeted and highly engaging social media campaigns

Whether you choose Facebook, Instagram or even LinkedIn, these social platforms allow businesses to maximise ad campaigns in order to reach specific demographics, including individuals who have shown interest in similar products or industries.

When you start creating your social campaigns, you want to ensure that your graphics clearly show your offers and actually stand out from competitors, as well as identify the right insights regarding your audience which includes their preferences, buying behaviour, location and more. Always use the right CTAs and watch over your analytics data so that you can adjust accordingly.

Search engine marketing (SEM)

Apart from paid social media campaigns, Google Ads and Bing Ads help brands to appear first on the SERPs for particular keywords. And when I say particular, I don’t just mean relevant phrases, but also keywords that are of high intent so that you can achieve better clicks and visibility.

Remarketing campaigns

Another effective way to increase sales is to launch remarketing campaigns. If this is the first time you’ve heard about remarketing, here’s what it’s all about in a nutshell: remarketing is what many brands are opting for as they are able to serve online advertisements to a portion of their audience who have, in the past, either already browsed the brand’s site or engaged with particular social media posts. This specific targeting tactic is often the extra push needed for purchases to happen.

Integrating email marketing

How exactly does email marketing fit into paid ads and EOFY? A business can serve ads regarding exclusive discounts and deals that the audience can avail of, only if they sign up for your email list. Now that you have their emails in your database, your marketing team can finally send personalised promotions according to their preferences which in turn increases conversion rates. This strategy ensures that your EOFY promotions reach both new prospects and existing customers.

Influencer collaborations

Working with influencers can, in particular, skyrocket EOFY sales goals with the strategic use of paid ads.

You need to have an influencer within the same niche as your business and have them create content around your deals and discounts for the year end which will then be used in your Google Ads or social media ads.

This multi-faceted approach not only boosts your sales but also enhances brand awareness and loyalty in the long term.

If you decide for your main ad content with your chosen influencer to be a video, it has to be absolutely hi-res with quality audio (if audio is necessary). Also, don’t oversell your deals and discounts when it comes to your ad copy, let the video speak for itself. Of course, the influencer you work with must have real followers not spam followers, otherwise you’ll end up with the missed opportunity for maximum conversions. And if your ad content, especially if it’s a video, should never be pixelated or inaudible.

Leveraging the power of paid advertising for EOFY sales can be pretty overwhelming at times, especially for a small business trying to stand out in a sea of competitors.

There are plenty of techniques, tactics and strategies that can be implemented that require a handful of considerations, from creating ad copies that have a sense of urgency, to targeting the right high intent keywords, as well as finding the right mix of influencers, setting up remarketing campaigns and a ton more.

But with the right foundations set in place alongside a decent understanding of the data and results gathered from every strategy and adjustment, your business can increase EOFY sales and set you up for the next Fin Year.

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