The new year is a time when consumers often look to make significant changes to their lifestyle, whether it’s picking up new hobbies, creating better habits or spending their money more wisely. Suzanne Mitchell, Australia Market Lead at GoDaddy, shares how entrepreneurs can use AI to start, grow, and scale their businesses.

While large organisations can splurge on large budgets and assemble a team of specialists, it’s a different ball game for small and micro-business owners. Business owners grapple with unique challenges that often make it hard to compete but this could be about to change.

Generative AI has taken significant strides in the past year, introducing new tools and strategies that won’t burn a hole in your pocket and don’t require you to be a genius to use. With AI by your side, you can  craft a marketing strategy that will not only make you stand out but also drive sales and fuel growth. 

Putting the Strategy into High Gear:

AI becomes our trusted companion in crafting both creative and easy-to-use content calendars. With AI tools, we can easily discern which themes and topics will resonate with our audience. From there, you can outline the content to distribute across channels, establishing connections with customers and boosting your online presence.

Generative AI steps in to assist in crafting copy that captures attention and keeps readers engaged. It can provide suggestions and enhancements to existing copy, giving small businesses an edge in refining their messaging. And the icing on the cake? It saves time by swiftly tailoring copy for various channels. With AI’s ability to tweak copy based on real-time feedback and analytics, it  can fine-tune our content strategy for stellar results.

Unveiling the Secrets of Targeted Marketing:

AI is a great tool for delving deep into competitor research. Using sophisticated algorithms and data, AI tools swiftly gather information on your rivals’ game plans, strengths, weaknesses, and market positions. And that’s not all – AI serves up invaluable customer insights by analysing data from various sources. By discerning customer preferences, behaviours, and demographics, small businesses can now precisely pinpoint the right audience for their products. Once locked onto our target, AI helps  discover the most effective channels to reach them, ensuring marketing efforts hit the bullseye

Evaluate, Adjust, and Shine:

AI-powered tools aren’t just here to look good – they excel at measuring customer performance. By tracking metrics like website engagement rates, conversion rates, and customer satisfaction, AI provides us with insights into what’s working and what needs a tweak. This allows small businesses to gauge the effectiveness of marketing campaigns and make informed decisions for improvement.

Now, let’s be clear – AI isn’t a magic wand. It’s more like a dependable sidekick. It streamlines processes and throws ideas our way, but human intervention is essential to refine the outcomes. AI may generate similar responses to different users, so the output might not always be entirely unique. And as impressive as it sounds, we must keep an eye out for any errors it might introduce.

As long as business owners use AI responsibly, it’s a game-changer for small businesses looking to make a mark. With these tools in our arsenal, AI offers the ability to both time and money while elevating our brand presence and resonating with our target audience more effectively than ever.

Want more? Check out this handy guide for how entrepreneurs can use generative AI in their small businesses.

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https://www.kochiesbusinessbuilders.com.au/ten-tips-to-refresh-your-small-business-brand-in-2024/