Post election reality check: businesses need more than promises

reality check
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As we return to business as usual after the election, I am hopeful that the incoming Government will have a very strong and prominent focus on small and family businesses. It is urgent and necessary.

This post-COVID era has been particularly challenging for smaller enterprises. Most recently, increased input costs, profit margin squeeze and customer caution and restraint have profoundly impacted on viability.  Increased complexity of compliance and regulation, and in a number of cases, the threat of much stiffer consequences for missteps, have significantly impacted the ‘business of running a business’ for small business owners. The risk-reward balance has tilted more toward things of concerns, away from the joys and benefits of business ownership.

This challenging post-COVID operating environment isn’t what is needed to turn around the decreasing small business share of the national economy and private sector employment over the last nearly 2 decades.

The re-elected Government has made a number of useful small business commitments, including extending the Instant Asset Write Off for small businesses for another year to enable the deduction of the full cost of eligible assets costing less than $20,000 that are first used or installed ready for use by 30 June 2026.

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While this is a very positive step, small businesses will need more certainty and durability in this measure to support increased productivity across the sector.

It is also encouraging that eligible small and family business will stand to benefit from the additional modest energy bill relief and targeted tax cuts for sole traders, contractors and many unincorporated business owners.

I am particularly pleased by commitments to introduce Unfair Trading Practices protections to small businesses (as we have long advocated), extending unfair contract terms protections to all franchising contracts and strengthening the enforcement of the Franchising Code of Conduct and other fair-trading safeguards.

Broad consultation with small businesses will be important to ensure that the proposed banning of non-compete clauses does not result in business value, IP and client-lists walking out the door with a former employee.

The post-election discussion about a renewed effort to boost productivity will be welcome by small businesses as productivity improvement occur in the workplace and the vast majority of these are small employers.

While there has been some commentary about the increased growth of small businesses over recent months, the National Small Business Strategy reports that the number of small businesses grew at an average annual rate of 3.4 per cent over the 3 years between 2020-21 to 2023-24.

Over this period, the health care and social assistance and transport, postal and warehousing industries had the highest annual growth rates with the number of small businesses growing on average 7.5 per cent and 6.7 per cent respectively.

The strongest annual average growth in the health care and social assistance industry occurred in other social assistance services industry group, which includes disability assistance services. And while the number of small businesses in this group grew 38 per cent on average over the last 3 financial years (2020-21 to 2023-24), it is important to recognise that 64 per cent of small businesses in the other social assistance services industry were non-employing in 2023-24.

This is a trend also being seen in the courier pick-up and delivery services industry such as uber drivers, where the number of small businesses grew at 25 per cent on average over the 3 years from 2020-21 to 2023-24, with 89 per cent of the small businesses in this industry were non-employing in 2023-24.

I applaud these small business owners who have entered the market in tough times with passion and enthusiasm to make a positive and rewarding contribution to their communities and the nation.

But I am concerned that while we have seen modest business growth in 2 industries, these are less likely to be the kind of small businesses able to create more growth by employing staff.  Only 3 per cent of surviving non-employing businesses became an employing business in 2023-24, the lowest rate since this ABS data series started in July 2007.

Just like we need to be vigilant about highlighting unintended consequences of policies, we need to bring greater focus to less apparent aspects of an evolving small business community and economy.

At every level of Government, we need to understand the nuances of small business which includes changing gender profiles of small business ownership, issues for regional business owners and the challenges for culturally and linguistically diverse small and family business owners.

Female-led businesses growing significantly as a proportion of business ownership, and yet, still, women in business are underestimated and undervalued, and we know this from our on-the-ground discussions with small business owners.

Over half of the small business owners in the transport, postal and warehousing industries who were assisted by an ASBFEO case manager in March quarter 2025 spoke a language other than English at home, compared to 24 per cent across all industries.

22 per cent of the small business owners in the health care and social assistance industries assisted by an ASBFEO case manager in March quarter 2025 were in regional Australia. (Compared to 18 per cent across all industries).

These numbers are important because if we can’t see people, all enterprising people, then we can’t make or evaluate policy or programs for them. We can’t design programs for them, and we can’t give them the voice they deserve in the discussions and consultations about policies.

We don’t hear about these issues enough and we’re not seeing the true picture of their valuable contributions. And we need to do better.

To have a strong and resilient economy we need small business, and their owners to thrive. They make a vital contribution to their local economy and to the national economy, and we need to keep micro, small and family businesses fairly and squarely in the sights of policy makers and regulators.

We need to keep putting ‘wind in the sails’ of our enterprising women and men through positive policy action to provide the best possible operating environment to support the best prospect for success.

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Bruce Billson commenced his role as Australian Small Business and Family Enterprise Ombudsman (ASBFEO) in March 2021. The Ombudsman is an independent advocate for small and family businesses. Bruce brings three decades of experience, knowledge, commitment and an understanding of the issues facing small business. Bruce was the Australian Government Cabinet Minister for Small Business from 2013-2015, a founding Director of Judo Bank and has held various board appointments, including the Franchise Council of Australia, Deakin University Business School and Australian Property Institute. He has also owned and operated a number of small businesses, and knows first-hand the joys and challenges this involves.
The mission of the Australian Small Business and Family Enterprise Ombudsman is to help ensure Australia is the best place to start, grow and transform a small business and family enterprise. ASBFEO understands the challenges facing small and family business and provides advice and research to improve policies, access to dispute resolution services and mental health support should the need arise.

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