From a coastal town to national recognition, Casey Squires of Signature Talks has taken out the top spot in our Regional Heroes competition, proving just how powerful a regional voice can be.

Australia has spoken — and the winner of our Regional Heroes 2025 competition is none other than NSW-based business coach and speaker trainer, Casey Squires, founder of Signature Talks.

With the most public votes out of 20 inspiring finalists, Casey’s mission to help women in regional and rural Australia find their voice clearly struck a chord.

“Being named a Regional Hero is an unbelievable honour and, honestly, I still can’t quite believe it!” says Casey.

“I put it down to the generosity and spirit of my local community. Regional areas love to support their own, and that’s what makes this win so special, and very humbling.”

From her coastal hometown, Casey has built a purpose-led business helping women create and deliver unforgettable signature talks. So they can speak up with clarity and confidence. Her work has touched everyone from rural mums to industry professionals, and even the next generation of changemakers.

“We are the role models for the next generation,” she says. “This win gives me a moment to pause, celebrate, and reflect on just how far I’ve come, and what’s still to come.”

A voice with impact: wherever you live

Casey’s win is not about more than personal achievement, it’s about possibility. She sees the award as a ripple effect.

“One voice, when used with courage, can be a force for change,” she shares.

“And when more women speak up about what they believe in, we create real, lasting momentum in our communities.”

Since being named a finalist, she tells Business Builders she’s already seen a boost in visibility, and she’s ready to scale her impact even further. Her goal is to make her Your Unforgettable Signature Talk program accessible to women in rural, regional and remote communities across the country.

Why regional businesses matter more than ever

Editor of Business Builders, Cec Busby, says Casey’s win is a celebration of the smarts and community spirit that define regional entrepreneurship.

“Regional and rural business owners are the quiet achievers of the Australian economy,” Cec says. “They often wear more hats, face more barriers, and still manage to build thriving, innovative businesses , rooted in their communities. Casey is the perfect example of how one person with a purpose can make a national impact.”

In fact, according to the Regional Australia Institute, regional Australia is home to more than 800,000 businesses, over one-third of the nation’s total. And small businesses account for 97 per cent of all businesses outside capital cities.

“The Regional Heroes Awards are all about spotlighting these incredible stories,” Cec adds.

“Casey’s win proves that a good idea, backed by courage and community, can go the distance, no matter your postcode.”

Thinking of starting your own regional biz?

For anyone considering launching a regional business, Casey’s advice is simple.

“Go for it. Seriously. There’s never been a better time to live regionally and run a business that makes a difference. Start where you are, lean into your story, and trust that you can build something bold and brilliant from anywhere.”

Congratulations to Casey and to all our 2025 finalists. You can read more of their stories here.  Read more about Casey here.

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