Humour is the most attractive and attention-grabbing content on social media in 2024. From building positive associations to creating memorable and shareable content, humour gives brands a pathway to humanise their content explains social media expert Amani Youssef.

Humour has the power to capture the attention of social media users amidst the vast amount of content available. It helps businesses stand out and increases the likelihood of users engaging with their posts. Content that makes people smile or laugh is the most shareable type of content on social media. Think about it, how many times have you tagged your friends or shared videos that were humorous and relatable online? Being able to significantly increase the reach and visibility of the business’ content is the goal when it comes to organic social media growth.

When businesses use humour in their social media content, it creates positive and enjoyable experiences for users. This can lead to stronger emotional connections with the brand, and when compared with others in the industry, it can create a more favourable perception for the ones that made you laugh. At So Social, we share humorous weekly and daily content on TikTok. This has really helped us build a connection with our audience and has humanised the team and our service offerings.

Authenticity creates connection

Showcasing authenticity and personality, will help you build trust and foster stronger relationships with customers and those who view your content.

Creating this connection, with a brand that doesn’t take itself too seriously, can be seen as more approachable when compared to other brands on social media.

Humour can be used to communicate messages in a transparent and engaging way. By infusing fun and humour into their content, businesses can convey information and address any concerns or issues in a lighthearted manner. This transparency and willingness to use humour in communication can help establish trust with the audience.

Always remember, It is important for businesses to use humour in a tasteful and appropriate manner that aligns with their brand values and target audience.

It’s essential to strike the right balance between being funny and maintaining professionalism. Understanding your brand values is crucial to creating any content for your business on social media.

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