YouTube Shorts have quickly become a must-use platform for business owners who are looking to expand their video content or are looking for an alternative platform to reach their audience, writes social media expert, Amani Youssef.

These short-form, vertical videos can help you connect with a broader audience and promote your brand in a new way.

One of the benefits of using YouTube Shorts is that it is delivered to a broad audience from different demographics, including age groups, countries and industries. This makes it an attractive option for businesses that don’t necessarily believe that TikTok or Instagram is the right place for them.

Additionally, YouTube has made the process of creating and uploading Shorts easier than ever before. You can create a short-form video using your phone and upload it directly to YouTube from the app. YouTube now also offers editing tools to add music, text, and control the speed of your video, so you don’t need to use any external video editing apps or programs.

Creating Shorts is a cost-effective way to reach a new audience on a new platform. The videos can be created within the business by anyone who has a smartphone, saving you the cost of hiring an agency for this style of video content.

Tips for creating effective YouTube Shorts

• Keep the length of the video between 30 to 45 seconds.
• Create original content that hooks the user within the first two seconds.
• Use text over the video to help the viewer understand what they are about to watch.
• Add value and ensure that the video has a goal.
• Showcase more personalised business content like company news and events, behind the scenes, and workplace culture.

I have seen first-hand how YouTube Shorts can help small businesses showcase their brand personality, engage with their audience, and drive traffic to their website.

Those that view your Shorts can share, like, comment, dislike, or subscribe to your channel while viewing the video, which can help you grow your channel and increase your reach.

Shorts are a great way to increase brand awareness, generate leads and boost engagement.

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