If your business has not yet discovered the power of automation, digital marketing expert, Amberlea Henriques, founder of AdSocial shares the innovative AI-driven marketing tools you should be using to up the ante on your Insta.

Do you want to take your Instagram next-level without any ‘human’ intervention?

These four Instagram marketing tasks are guaranteed to amplify engagement for business and brands of all sizes. And best of all, they let chatbots do all the hard lifting.

Are chatbots compliant on Instagram?

Instagram opened their Messenger API to developers in 2021, which made it possible for businesses to use conversational bots in compliance with the platform’s policies.

An API, or Application Programming Interface, is a set of protocols, routines and tools for building software applications. In simpler terms, an API is a set of rules that govern how different software applications can communicate with each other.

In the context of Instagram, the API allows developers to create third-party applications that interact with the Instagram platform. This means that businesses can use these applications to automate certain tasks, such as responding to comments or sending direct messages, without violating Instagram’s policies.

Prior to the opening of Instagram’s API, the use of conversational bots on the platform was not allowed, as it violated Instagram’s policies against automated engagement and spam. However, by opening the API, Instagram made it possible for businesses to use bots that were compliant with their policies, which has led to an increase in the use of chatbots for marketing and customer service on the platform.

Getting started

To get started you will need to connect your social media accounts to an approved chatbot automation platform. It’s as simple as setting up an account and following the prompts to make the connection. To discover platforms that are compliant on Meta, visit here.

Whilst each software platform offers different solutions, the primary functions that are set to make impact with your Instagram content, are below.

1. Story mention reply automations

Use a story mention reply automation feature to automatically respond to users who mention your brand in their Instagram Stories. You can use this feature to thank them for the mention, offer them a special discount, or ask them to join your loyalty program.

The benefit of this tactic is that it helps you engage with users who are already interested in your brand and build relationships with them.

2. Comment growth tool

Use a comment growth tool to automatically respond to users who comment on your Instagram posts. You can use this feature to offer them a discount, encourage them to join your email list, or ask them to follow your account.

The benefit of this tactic is that it helps you engage with users who are interested in your content and encourage them to take action.

3. Keyword triggers

Use a keyword trigger feature to automatically respond to users who use specific keywords in their messages or comments. You can use this feature to offer them a special promotion, provide them with additional information, or direct them to a specific page on your website.

The benefit of this tactic is that it helps you provide personalised and relevant responses to users, which can improve their experience with your brand.

4. Instagram Message Ads

Use the Instagram Message Ads feature to send targeted messages. You can use this feature to offer them a personalised promotion, invite them to an event, or provide them with additional information about your products or services.

The benefit of this tactic is that it helps you build a relationship with users using conversational marketing that encourages them to take further action.

By using these additional tactics, you can leverage chatbot features to automate and streamline your Instagram marketing efforts, improve engagement and conversion rates, and provide a better overall experience for your customers.

In conclusion, chatbots have become an essential tool for businesses looking to improve their engagement, decrease human intervention, and streamline their processes on Instagram.

With the ability to automate messaging and respond to customers in a personalised and efficient way, chatbots can significantly increase engagement and improve customer satisfaction. And by taking care of repetitive tasks, chatbots also free up valuable time for businesses to focus on more strategic initiatives. As a result, businesses that use chatbots are able to provide better customer service, increase conversions, and ultimately grow their bottom line.

The benefits of using chatbots on Instagram through automation are clear, and businesses that adopt this technology will be better positioned to succeed in today’s competitive digital landscape.

This article was first published on Flying Solo, read the original here.

Want more? Get our newsletter delivered straight to your inbox! Follow Kochie’s Business Builders on Facebook, Twitter, Instagram, and LinkedIn.