You’re doing a lot of things right with your marketing, but you could be getting even more out of it if you implement conversion rate optimisation, writes digital marketing guru, Adam Stewart.

Conversion rate optimisation is all about making small tweaks to your website that can have a big impact on how many people actually buy what you’re selling.

Even if your business is currently performing well, it can still benefit from several conversion rate optimisation (CRO) tactics.

So, here are eight tips for improving your conversion rates.

1. Provide clear product images and videos wherever possible

Providing clear product images and videos is one of the most important things you can do. This is because potential customers can get a much better idea of what they’re buying if they can see pictures or videos of the product.

This is especially important for products that are difficult to describe in words, such as clothing or furniture. By including clear images and videos, you can help your potential customers to make an informed decision about whether to buy your product or not.

So, make sure to include high-quality images and videos on your website.

2. Use persuasive language throughout your site

Using persuasive language throughout your site could mean using headlines and product descriptions that are attractive and engaging, in order to convince customers to take the desired action.

A strong copy can make all the difference when it comes to convincing customers to buy a product or sign up for a service. It’s therefore important to take the time to craft persuasive headlines and descriptions that really capture the reader’s attention.

3. Use effective calls to action

When it comes to conversion rate optimisation, it’s important to focus on using effective calls to action. After all, if you don’t tell your visitors what you want them to do, how can you expect them to take the action you’d like them to execute?

There are a few key things to remember when creating calls to action:

• Make sure they’re clear and concise
• Make sure they stand out from the surrounding text
• Use strong verbs that convey the desired outcome

For example, rather than saying ‘click here’, try ‘download this report now’. Or instead of ‘add this product to your cart’, try ‘buy now’.

4. Offer valuable content and resources

If you want to see a significant increase in your conversion rates, you need to offer valuable content and resources to your visitors. This means providing them with information that is both relevant and useful to them. If you can manage to do this, you will be able to keep their attention longer, and may even convert some of them into customers.

Some examples of valuable content and resources include:

• Detailed infographics
• How-to guides
• Video tutorials
• Industry news and your brand’s insights

5. Use bullets and lists to organise your content

Bullets and lists are an effective way to organise your content, as they help to break up the text and make it easier to read. This is particularly important on mobile devices, as smaller screens can make it difficult to read large chunks of text.

Using bullets and lists can make your content more scannable, encouraging people to read more of it. Additionally, they can help you to highlight the most important points in your content, which can be helpful for increasing conversions.

6. Include customer testimonials on your website

Another way to increase your website’s conversion rates, would be to utilise customer testimonials. Customer testimonials are credible, third-party endorsements of your product or service, and they can be extremely persuasive in convincing website visitors to become customers.

There are a few things to keep in mind when using customer testimonials on your website:

• Make sure that you have a good selection of testimonials from satisfied customers
• Write good, persuasive copy to accompany the testimonials
• Place the testimonials prominently on your website, so that they’re easily visible to visitors
• Make it easy for visitors to read and share the testimonials
• Keep the testimonials up-to-date and relevant to your current marketing activities

Using customer testimonials on your website can be a powerful way to increase conversions, so make sure you take advantage of them!

7. Offer incentives such as discounts or free shipping

It’s important to consider all of the ways you can nudge your customers in the right direction. One great way to do this is by offering incentives like discounts or free shipping. This can encourage customers to buy now rather than waiting, and it can also help to sweeten the deal and make them more likely to choose your product or service over a competitor’s.

So, be sure to take advantage of your current marketing activities by incorporating incentives into your sales pitch!

8. Continuously test and optimise

Testing and optimising your website and other related areas is a continuous process that should be done on a regular basis. By doing so, you can ensure that you are making the most of your current marketing activities and that you are getting the most out of your website.

There are a number of different ways to test and optimise, and the best way to do so will depend on your the nature of your business and how you do your operations. However, some tips to get started include:

• Testing different versions of your website pages, including the layout, copy, images, and calls to action
• Testing different offers or deals on your website
• Testing different methods of marketing your website, such as through email campaigns, social media posts, or pay-per-click advertising
• Monitoring your website’s analytics regularly to see where you could make improvements

So there you have it: eight tips for increasing your website’s conversion rate.

By following these tips, you can start to see an increase in the number of customers who are converting on your website. Keep in mind that optimising your website to drive conversion rates is an ongoing process, so make sure you continue to test and tweak your pages regularly.

And most importantly, be patient with the process as it will all pay off eventually.

This article originally appeared on Flying Solo, read the original here. 

Want more? Get our newsletter delivered straight to your inbox! Follow Kochie’s Business Builders on Facebook, Twitter, Instagram, and LinkedIn.