12 marketing and promotion ideas for the holidays

As the festive season fast approaches, it’s time to kickstart your holiday marketing campaigns. In this dynamic marketplace, connecting with customers and standing out from the crowd can be a challenge. Adam Stewart founder of Digital Bond Marketing shares 12 sure-fire ways to catch customers’ attention.

Whether you’re a small business or a larger enterprise, the strategies I’ll be sharing can be tailored to meet your specific needs, enhance your brand visibility during the holiday season, foster customer engagement, and boost your seasonal sales.

12 Holiday Marketing Campaign and Promotion Ideas

We all know that in Victoria for one is renowned for its vibrant culture, diverse community and year-round events. With the city’s unique identity and lively atmosphere during the holiday season, incorporating unique elements into your marketing campaigns can be a fun and effective way to attract customers.

1. Set Up a Festive Pop-Up Store

Create a pop-up store in a popular market such as the Queen Victoria Market or South Melbourne Market, featuring holiday-themed products. This will not only give your brand exposure but also encourage customers to engage with your products in person.

2. Work With Charities

Engage in partnerships with local charities to organise holiday events or allocate a portion of each purchase from your business towards supporting a designated charity. This initiative not only elevates your brand image but also extends a helping hand to those in need during the festive season.

3. Run Holiday Themed Social Media Contests

Organise an exciting photo contest on social media, inviting customers to share pictures featuring your product along with a distinctive hashtag that reflects your brand. In return for the top posts, reward participants with exclusive discounts or special offers.

4. Collaborate with Local Artists

Collaborate with artists based in your area to create distinctive product packaging or products inspired by holiday themes. This will not only add a local touch to your brand but also contribute to the vibrant arts community.

5. Host Product Giveaways

Consider hosting social media or in-store giveaways showcasing your most popular products. This strategy can entice customers and foster engagement with your brand.

6. Maximise Online Ads

Use the power of PPC to offer targeted online deals for the holiday season. Make sure to identify holiday-related search queries and optimise your ads with these keywords to appeal to local searches.

You’ll also want to design your online ads with a festive touch and offer to attract your audience’s attention and encourage them to click through.

7. Create Holiday Gift Guides

Design visually appealing gift guides for your online store featuring popular holiday products or curated gift sets. You can also collaborate with other local businesses to create a collective holiday gift guide, promoting each other’s products and services.

8. Have a Twelve Days of Christmas Specials

The “Twelve Days of Christmas” specials can make for an engaging and effective marketing campaign. Each day, offer a unique discount, deal, or bundle, each related to the theme of the ‘Twelve Days of Christmas’ song. This will be a fun way to engage customers and encourage them to check in daily for new offers.

To maximise its effectiveness, promote the campaign across all your marketing channels, including email newsletters, social media posts, and in-store signage. Also, emphasise the limited-time nature of each offer to create a sense of urgency and promote quicker purchasing decisions.

9. Team Up with Influencers

Partnering with local influencers in your area can help your brand tap into their established audiences, extend your reach, and improve brand trust. These influencers could share posts about your products, offer exclusive discount codes, or even host giveaways on their social media profiles.

In return, you can offer influencers a commission on every purchase made through their unique discount code or affiliate link. This strategy not only brings your brand to a wider audience but also adds a personal, trustworthy touch to your promotions.

10. Offer Flash Sales

Schedule unannounced flash sales during the holiday season to keep customers checking your site regularly. Creating a sense of urgency and exclusivity can encourage customers to make purchases quickly, increasing your sales during the holiday season.

11. Offer Free Shipping

Offer free shipping during the holiday season as a bonus for your customers. After all, shipping costs can often deter customers from making a purchase, so this added incentive can entice them to complete their transaction with your brand.

12. Gift Wrapping Services

Offer gift-wrapping services in-store or online, giving customers the convenience of having their gifts wrapped and ready for holiday celebrations.

Additional Tips

Personalised Holiday Cards

Send personalised holiday cards to your valued customers, thanking them for their support and wishing them a happy holiday season.

Festive Email Marketing

Send out personalised, festive emails to your subscribers offering them exclusive deals or providing them with useful holiday tips, all while subtly promoting your brand.

Localised SEO

Optimise your website and online content with specific keywords to increase your visibility on search engine results during the holiday season.

The holiday season is a prime opportunity for businesses to make an impact and increase sales. By incorporating these creative campaign and promotion ideas into your marketing strategy, you can attract new customers, foster engagement with existing ones, and enhance your brand visibility during this festive season.

So get ready to spread some holiday cheer and boost your business with these tips! Happy holidays!

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