Marketing
Your customers are finding you through AI. You just can’t see it yet
When ChatGPT arrived in late 2022, many people…
AI is already shaping how your business is judged. The question is: what is it seeing?
There’s a shift happening right now that most…
Lululemon’s spam email fine a lesson for small business
Activewear giant Lululemon has been hit with a…
From search to success: How an electrician’s website upgrade increased bookings and revenue
Like most trades, electricians belong to a generic-sounding…
Your business might be stronger than your reputation. That’s a growth risk
Founders don’t ignore reputation because they don’t care…
Why earned media, not AI or SEO is your brand awareness secret weapon
Search Engine Optimisation (SEO) has been around for…
Colours, fonts, icons: 7 design fundamentals to make your website stand out from the pack
A website that looks great and works hard…
Why your marketing might be working harder than it should and what PR has to do with it
I often hear founders say, “We are investing…
Planning for the future: Four PR lessons every founder should apply now
When you’re running a business, the future rarely…
ROAD TEST: We tried the easiest AI website builder for small businesses – here’s how it works
Whether you’re starting your first website or looking…
Pre-launch success: How we made back our investment before shipping our first bottle
This spirits startup recouped their entire investment before…
