Like a lot of things about running a small business, marketing can feel like you’re juggling a hundred balls at once. From figuring out how to reach new customers to managing your social media or creating authentic content that resonates, marketing is a big job. But with the right tips and strategies, it can be easier to achieve success.

Marketing that works for small businesses

Good marketing isn’t about spending a fortune. It’s about being smart with your time and resources. That’s why we’ve put together a collection of simple marketing tips that are perfect for small business owners. No matter your budget, these ideas will help you create a marketing plan that works.

Build your brand with the right messaging

So, you’ve got a pretty logo and you’ve settled on your brand colours. Branding job done, right? Wrong. Building your brand is about more than colour or font choices, it’s also about how you tell your brand story to your customers. We’ll show you how to create messaging that’s clear, consistent, and resonates with your audience. From crafting a brand voice to sharing your unique value, these tips will help you make a memorable impression.

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• Brand Identity Kit 

Make social media work for you

Social media can feel overwhelming, but it’s one of the best ways to connect with customers and grow your brand. You don’t need to be everywhere all at once – just start with the platforms where your audience hangs out. We’ll share tips for creating engaging posts, building a community, and using social media to drive sales.

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• Want even more advice? Check out our Social Media hub.

Content marketing made easy

Content is king, but luckily you don’t need a king’s ransom to execute it. Grab your smartphone and record some behind-the-scenes footage, write some blog posts offering helpful hints, or send a newsletter with advice … DIY content marketing is a great way to connect with your customers and keep them coming back for more.

If you’re stumped on how to get started, never fear. We’ll give you tips on creating content that adds value, tells a story, and keeps your audience engaged.

Email marketing that delivers results

You might think email marketing should have died off with the dinosaurs, but you’d be wrong. Email marketing is one of the best ways to stay connected with your customers. Better yet, it’s what we call ‘owned media’ – you own it, and unlike social platforms, it’s never in danger of being taken away. And best of all, you’re marketing to your own database, so they’re already warmed up and engaged.

We’ll show you how to create email campaigns that feel personal, drive action, and keep your audience interested in what you have to offer.

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• Email Marketing Template

Measure your marketing success

Of course, it’s no good running all these marketing campaigns if you don’t have any way to measure their success, and that’s where campaign tracking comes in. We’ll walk you through the best ways to measure your marketing efforts, from monitoring website traffic to tracking social media engagement. With the right tools, you’ll know what’s working and where to make improvements.

The bottom line is that marketing doesn’t have to be overwhelming. Start by picking one or two of these tips to focus on and build your marketing strategy from there. Over time, you’ll see the results of your hard work and with the right approach, your business will be attracting more customers in no time.

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• Need more help? Check out our Marketing hub  for even more great advice.