Ready to crush online sales season with Shopify and social selling?
Join Business Builders editor Cec Busby, and eCommerce whiz Paul Waddy for Small Business Secrets to Smashing Sales Season, a no-nonsense masterclass that’ll get your online sales firing just in time for sales season.
Paul’s the co-founder of Ecom Nation, author of Shopify for Dummies (#1 on Amazon!) and the brains behind LearnEcommerce.com.au. He’s helped heaps of Aussie businesses turn clicks into cash, and in this masterclass, he’ll show you how to do the same.
In this session you’ll learn:
- Quick wins to boost your online store performance
- How to prep your Shopify store for the sales rush
- Social selling tricks that actually convert followers into buyers
- How to stand out when everyone else is slashing prices
- Common mistakes that kill sales (and how to dodge them)
Whether you’re just trying to get more sales on your Etsy store, or you need a strategy to give your eCommerce outlet a lift, this session is packed with practical strategies that you can put into action straight away.
Don’t miss your chance to get ahead, sell more, and make this year’s sales season your best yet!
About the experts
Cec Busby, Business Builders
Cec Busby is an accomplished journalist and content creator with over 20 years of experience. She is the editor of Pinstripe Media’s flagship small business websites, Business Builders and Flying Solo. She is the co-host of First Act, the podcast that chronicles the origin stories of Australia’s most impressive entrepreneurs and innovators and the host of Flying Solo, the podcast for soloists and micro business owners.
Paul Waddy, Advisor, Coach, Author
Paul is an advisor to some of Australia's best-known online retailers through his advisory services at Paul WaddyEcommerce. Paul also co-founded Ecom Nation, a digital marketing agency specialising in ecommerce. Paul is a best-selling author, with his book "Shopify for Dummies" reaching the number 1 position in Amazon's retail category in 2022. In 2023 Paul launched www.learnecommerce.com.au - an online learning platform designed to help people change their lives using eCommerce as their vehicle. Paul is also an advisory board member at NORA (National Online Retail Association) and in 2022 received the Industry Recognition Award at the ORIAS (Online Retail Industry Awards).
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