FOHER Co

FOHER Co makes premium performance garments for triathletes and cyclists that are comfortable flattering stylish bright and fun and impart a distinct Aussie personality to the sport. The FOHER Co business philosophy remains centered around being positive inclusive and provides a platform that encourages empowers and inspires particularly women and men into an active lifestyle that they love doing all year round with us. MORE: Established and launched in 2014 at the Noosa Triathlon and Multisport Festival FOHER Co was the first women's specific triathlon apparel brand in Australia. FOHER Co apparel evolved after feedback from female athletes who were grinding day in day out in rural communities and cities and competing at local and international triathlon events said they wanted better kit. We agreed female athletes deserved better. We set about to create kit that is comfortable flattering stylish bright and fun and that imparts a distinct Aussie personality to our sport. And we succeeded. After an overwhelming demand from our male community (who we believe wanted in on the something special we had created for our female Community of FOHETTE's) FOHER Co became fully inclusive and launched a range of garments for our brothers or FOBRO's in May 2019.