How to make micro-shifting work for your small business
“Micro-shifting is about working in smaller, focused blocks across the day rather than being chained to your desk for a rigid 9-to-5.” ~ Nick Martin.
The 9–5 isn’t dead, but it’s definitely loosening its grip. A new way of working is gaining traction around the nation: micro-shifting, and it could revolutionise your small business.
So what is micro-shifting?
Micro-shifting is about breaking the day into chunks that actually work for humans, not just time trackers.
According to Nick Martin, APAC go-to-market lead at Remote, in a small-business setting, micro-shifting might look like someone starting earlier or stepping away for school drop-off.
“In a workplace it might mean stepping away to work out in the afternoon, stepping out for a personal commitment, and logging back on when it suits to finish their work. The work output shouldn’t change, just the structure of the day,” he says.
Why now?
The move towards micro-shifting has been building for a while. Since the pandemic, expectations around work have changed. Martin says, “Over the years, people have demonstrated that they can be highly productive without being at a desk for eight plus consecutive hours.”
Tech has also been a great enabler of the micro-shifting movement, but according to Martin, the biggest driver is employee mindset.
“Our data shows that in almost every job function, employees want flexible work hours,” he says. “That’s a clear signal that flexibility and wellbeing are no longer optional extras.”
Marisn says there’s also a generational shift at play as younger employees take to the workforce
“Younger workers, particularly Gen Z, have grown up in a workforce where flexible and hybrid work are the norm … They’re naturally more resistant to ‘old school’ rigid policies.”
Then there’s the changing expectations of women in the workforce.
“Many are no longer willing to absorb the long-standing care penalty that comes with traditional work structures … instead are redesigning how the work day fits into their lives,” Martin says.
It all adds up to a chnage in the way we work.
An opportunity for small business
Martin believes micro-shifting provides a growth opportunity for small business owners. In a tight hiring market, offering flexibility can be a massive advantage. It allows you to expand your talent pool and compete with the big end of town.
“Small businesses might not be able to outpay big companies, but they can out-flex them,” Martin says.
. But what happens if you ignore the micro-shift?
“We are seeing businesses that aren’t willing or able to offer flexibility quickly narrow their talent pool,” Martin warns. “Top performers expect some form of flexibility … and they’ll go where their needs are being met.”
Is micro-shifting a win for business and employees?
The short answer is yes. The longer answer is that it works if you shift how you measure work output. The biggest change for business owners comes from shifting the focus from hours tyo outcomes..
Martin explains it’s important to realise that flexibility doesn’t come at the cost of productivity. In many cases, the opposite is true.
“A recent study found that nearly two-thirds of workers are interested in micro-shifting for the flexibility it allows in matching your own productivity.”
The change makes sense. Most people already have natural energy peaks and dips throughout the day. Micro-shifting just lets them lean into that.
“Focusing on outcomes rather than hours worked means being crystal clear about what success looks like, and measuring results instead of time logged,” Martin says. Instead of tracking hours, he suggests business owners focus on whether employees get their work done on time and whether it meets standards.
“If the answer is yes, the exact number of hours someone spent at their desk… becomes far less important,” he explains.
How to make micro-shfting work for you
Obviously, Martin says you can’t just tell everyone “work whenever” and hope for the best. Instead, the key is clarity: “Identify the few things in the role that actually create value and focus on those as priorities.”
As always, keeping communication clear between staff and business owners is essential.
“Good documentation, shared tools, and clear communication habits are key… especially when people aren’t working at the same time.”
He also recommends building in simple handovers so work doesn’t stall when someone logs off. If you’re curious to explore micro-shifting but cautious in your approach, Martin says you don’t need to start at ten – you can work your way up.
“You don’t need to overhaul the whole business at once,” Martin says. “Start small, and pilot micro-shifting for a few weeks, or even a day a week. “If it improves productivity and engagement, it gives you confidence to scale it more broadly.”
Set clear expectations
However, there is a caveat: trust. If there’s one thing that will make or break micro-shifting, it’s this.
“Trust is everything,” Nick says. “High-performing flexible teams succeed because of accountability and clear expectations, not constant surveillance.”
Zoom out, and micro-shifting is part of a much bigger rethink of work.
“Australians are increasingly seeing a good job as more than just pay or title. Salary still matters, but it is now weighed alongside flexibility, autonomy, wellbeing support, and how work fits into life.”
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Cec is a content creator, director, producer and journalist with over 25 years of experience. She is the editor of Business Builders and Flying Solo, the executive producer of Kochie's Business Builders TV show on the 7 network, and the host of the Flying Solo and First Act podcasts.
She was the founding editor of Sydney street press The Brag and has worked as the editor on titles as diverse as SX, CULT, Better Pictures, Total Rock, MTV, fasterlouder, mynikonlife and Fantastic Living.
She has extensive experience working as a news journalist, covering all the issues that matter in the small business, political, health and LGBTIQ arenas. She has been a presenter for FBI radio and OutTV.
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