Small business owners need to keep their eyes on their financials if they want to survive in the current economic climate.  Vijay Sundaram, Chief Strategy Officer at a global technology company, Zoho, shares his top tips for effective forecasting.

The challenges facing small businesses in Australia have never been more pressing than they are today. High interest rates and inflation have put tremendous pressure on millions of small businesses that are still putting the impact of the pandemic behind them.

Data from the Australian Securities and Investments Commission (ASIC) reveals that 65-70 per cent of businesses that entered insolvency over the last decade were small businesses with less than five full-time employees. What’s more, in the period spanning June 2019 to June 2023, ASIC’s data also shows that one out of every three Australian businesses permanently ceased operations. Notably, small businesses faced heightened risks compared to larger counterparts, with the ‘survival rate’ for new sole proprietors, the smallest business structure, standing at a mere 41.5 per cent.

In a challenging economic climate, financial forecasting is essential, serving as a north star toward fiscal stability and strategic decision-making. A financial forecast is not merely about predicting numbers; rather, it’s an invaluable tool that empowers business owners to foresee potential scenarios, identify trends and steer their focus toward sustainable growth. As we step into 2024, here are key elements that small businesses should incorporate into their financial plan to help their business.

What is financial forecasting?

Ultimately, financial forecasting is the creation of an understanding and foundation that enables businesses to be proactive, not reactive and plan for the future. It involves dissecting historical data, market trends and business insights to project potential financial outcomes. For small businesses, understanding the nuances of financial forecasting is crucial. Forecasting can act like a compass, guiding decision-makers in budgeting, resource allocation, and risk management.

As a small business owner, take the time to comprehend the intricate layers of financial forecasting. So, what are the key components to include?

What should a financial forecast incorporate?

Constructing an effective financial forecast involves identifying and integrating essential components tailored to your business. The forecast should predict revenue streams while carefully estimating expenses like operational costs, taxes, payroll, and other overheads. Seasonal fluctuations can significantly impact businesses, so account for these variations in your forecasts. For example, businesses in the retail sector will see a significant increase in sales during the holiday and gifting season but their sales will see a decline after this period when consumers are looking to save money.

However, the most effective financial forecasts don’t just look internally, but externally. Embrace a comprehensive approach by incorporating external variables such as market fluctuations, regulatory shifts, and global economic trends. For example, future tax policies or global trade agreements or restrictions could have as big an impact on a small business as any internal data. This comprehensive perspective enhances the accuracy and depth of your forecasts, providing a more nuanced understanding of potential scenarios.

How do you empower your business in 2024?

As we move forward into 2024, adopting a proactive stance becomes essential. Leverage technologies and tools to help streamline your financial processes. Explore software solutions or platforms designed to facilitate forecasting and data analysis. These tools not only streamline operations and enhance accuracy, they also cut time spent on manually carrying out the tasks.

It’s not a set-and-forget task – regularly analyse, refine and update your financial forecasts to align with evolving market trends. Seek guidance from financial advisors or consultants specialising in small businesses. Their insights and tailored strategies can provide a fresh perspective and invaluable support in aligning financial goals with your business vision.

Can adaptability provide a competitive advantage?

The business landscape is ever changing and it is imperative that your business adapts to these changes. Adaptability needs to be a core competency within your business, and forecasting your financials provides that. Develop scenarios for multiple outcomes based on various trends taking place in your market. For example, if you are a hotel, you should expect to experience quiet months where tourism declines. Create a plan on how your business will operate during this time to keep the business afloat financially. This proactive approach enables you to pivot swiftly in response to market changes and capitalise on emerging opportunities.

A financial forecast isn’t just a task, it’s a commitment to your business and an ongoing journey toward fiscal stability and growth. As a small business owner, investing time, resources and effort into understanding your business through a financial forecasting – integrating crucial components, looking internally and externally, and embracing adaptability – will set the path for success for your small business in 2024.

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