Vinisha Rathod

Vinisha Rathod is the author of The Briefcase Effect and Managing Director and Founder of p3 Studio, specialising in helping businesses scale through people, partnerships, and purpose. With experience across corporate, government, and tech sectors in Australia, the UK, and the Middle East, she brings deep expertise in human behaviour and commercial strategy. Check her out here - https://thebriefcaseeffect.com/

Latest from Vinisha Rathod

asian women showing her personal brand on TikTok

Why founders need a strong personal brand to succeed

By Vinisha Rathod | 28 August 2025

How many of us have laughed (or cried) at those memes about business owners who now need to be content creators too? Another hat, another algorithm. Another day. It’s overwhelming. There’s a small coffee shop in my neighbourhood. It wasn’t the most efficient business, long waits, limited stock, but it had soul. A sweet set-up,…