Tracy Sheen
Tracy Sheen is The Digital Guide — a keynote speaker, author and educator helping Australian small business owners embrace digital tools without the tech overwhelm. Her new book AI & U: Reimagine Business is available now for pre-order at aiandu.com.au
Latest from Tracy Sheen
For the past three decades, I’ve been guiding Australian small and medium enterprises navigate as technology continually morphed and emerged. And here’s the truth: 2026 will not be the year when AI arrives for SMEs. It’s already here. What 2026 will decide is which businesses keep pace, and which get left behind. According to the Australian AI Adoption…
AI may make headlines for big tech, but the real revolution is happening in your local café, plumbing business or home-based bookkeeping service. A March 2024 NAB report found that nearly one in four Australian small businesses (23 per cent) have already invested in emerging tech like AI, with another 20 per cent planning to…
“Cyber security is like having your first baby. You can injure it in many ways, and everyone has an opinion on your actions. Ultimately though, it requires a village to take care of it.” This was the analogy that Kate Pounder from the Tech Council used at a recent panel session during the COSBOA…
A couple of weeks ago, I was fortunate to attend the annual conference of the Council of Small Business Organisations of Australia (COSBOA) in Melbourne. A couple of hundred people representing various small business organisations gathered in a room to discuss all the things that impact Australian small business owners, writes The Digital Guide,…
If you’re ready to streamline your processes and take back some precious time for business-building, technology is where it’s at, writes digital expert and author of The End of Technophobia, Tracy Sheen. She shares her top ten apps and digital solutions that will boost your productivity and benefit your business. As business owners, we’re always…
If your side hustle is picking up pace, it may be time to consider digitising some aspects of your business to allow you to focus on the important stuff. But where to begin? Business digital trainer and author of Australia’s 2021 business book of the year, The End of Technophobia, Tracy Sheen shares five important…
