Taryn Williams

Taryn Williams is the founder and CEO of WINK Models and theright.fit - a marketplace connecting brands to creative talent and influencers. Taryn has won numerous accolades and is a passionate and visionary industry leader, utilising technology to drive greater connectivity and fair outcomes for models and influencers across media, marketing and advertising.

Latest from Taryn Williams

5 proven ways to successfully market to Generation Z

By Taryn Williams | 19 April 2022

As the first generation to be born into an internet-ready world, Generation Z are one of the savviest consumer groups today. So if you want to attract Gen Z as customers for your business you need to think like them, writes Taryn Williams founder & CEO of theright.fit, Wink Models and The Influencers Agency, and…

The lessons I learned: 5 top tips to build a great app for your business

By Taryn Williams | 15 March 2022

You don’t have to be a technical whiz to build a great app for your business, you just need to learn from these mistakes, writes Taryn Williams, CEO and founder of theright.fit and WINK Models. Every entrepreneur wishes they could go back and do things differently at some point in their working lives. For me, it’s…

How to build a personal brand that resonates with your audience

By Taryn Williams | 6 November 2021

Asking a few big questions should illuminate the path to success when building a valuable connection with your customers to your brand, writes Taryn Williams founder of WINK Models and theright.fit. You beat the odds stacked against startups, and bootstrapped or VC’d an awesome brand or product into existence? Congrats, that’s really exciting. Now it’s…

7 things to think about before you start an influencer marketing campaign

By Taryn Williams | 6 July 2021

One of the key advantages of social media marketing, its ease of access, can also be its downfall unless brands do their homework, writes Taryn Williams, CEO and founder, WINK Models and theright.fit The tried and true way to prepare a marketing campaign is to spend weeks, even months, reviewing and refining key messages, images…

So you want to do an influencer campaign? 7 things you need to know

By Taryn Williams | 26 May 2021

One of the key advantages of social media marketing – its ease of access – can also be its downfall unless brands do their homework, writes Taryn Williams, CEO and founder, WINK Models and theright.fit The tried and true way to prepare a marketing campaign is to spend weeks, even months, reviewing and refining key…