Suze English

Suze English, SmartCo. Media

Suze is a writer and digital communicator with a passion for helping Australian companies, particularly small businesses, bring their stories to life. With over 15 years’ experience as a social media editor, digital content producer and campaign manager for various Australian media publications, she helps businesses get the most out of their digital campaigns.

Latest from Suze English

From great idea to global brand: Camplify founder shares his secrets

By Suze English | 2 December 2023

  Since launching his Airbnb-style caravan hire marketplace in 2015, Camplify founder Justin Hales has revolutionised the RV industry and developed a bright idea into a global, ASX-listed brand. He joined the First Act podcast to share some of the biggest learnings he’s gained in his rapid rise to success. According to Justin, a chance…

3 in 4 Aussie small businesses at risk without a disaster plan – we need to do better

By Suze English | 1 December 2023

  If the past few years have been anything to go by, it’s clear that catastrophic weather events and natural disasters in Australia are a given and could strike anywhere, at any time. Is your business ready? Natural disasters can be ruinous for small and family businesses yet only one in four small businesses have…

Share the love: 10 Aussie businesses you should support this Valentine’s Day

By Suze English | 2 October 2023

Ah, Valentine’s Day – the day of love. What better time to shine a spotlight on some of the wonderful Aussie businesses that are doing good in the world? Every day, thousands of amazing small to medium-sized businesses in Australia pay it forward by supporting their local communities, donating to not-for-profits and charities, and ensuring…

From uni dropout to business mogul – Mike Halligan’s remarkable ride

By Suze English | 27 April 2023

  If there’s one man who can spot a gap in a market a mile off, it’s Mike Halligan. The serial entrepreneur loves building brands that deliver solutions to consumer problems and he’s been founding businesses since the age of 17. He’s now the co-founder of Scratch, Australia’s fastest-growing direct-to-consumer dog food company, and has…

It’s time to unlearn everything you think about people with disabilities

By Suze English | 30 March 2023

  As an internationally respected disability advocate, author, business consultant, and media professional, Lisa Cox is proof that living with disabilities need not hold a person back from achieving amazing things in life. Lisa says it’s not her disabilities, but societal attitudes that have made it hardest for her to get ahead. She joined the…

Aussie businesses are doing it tougher now than since the GFC

By Suze English | 20 March 2023

  Small business defaults are on the rise with hospitality businesses at highest risk of insolvency, closely followed by transport, postal and warehousing, and arts and recreation services, according to findings from the latest CreditorWatch Business Risk Report. Falling consumer demand, rising costs, skills and staff shortages and more are creating a perfect storm of…

How the generous Aussie community helped me build my dream business

By Suze English | 16 March 2023

  Aunty’s Ginger Tonic founder, Yarrie Bangura is a shining example of how determination, courage and passion can help you achieve your dreams, no matter the challenges you face. The Sierra Leone refugee fled her war-torn homeland as a child and started a new life in Australia with her family in 2004. She joined the…

What it takes to turn a business into a successful franchise

By Suze English | 23 February 2023

  Clovis Young founded one of Australia’s tastiest fast-food success stories, Mad Mex Fresh Mexican Grill. With over 70 restaurants operating in Australia and New Zealand, Mad Mex has been a significant disruptor in the fast-food industry, offering healthier alternatives that set them apart from their industry competitors. Clovis joined the First Act podcast to…

Shop around for better exchange rates to avoid ‘fee shock’

By Suze English | 22 February 2023

  As growing numbers of Australian small businesses expand into overseas markets, many face ‘fee shock’ when paying suppliers simply because they haven’t shopped for the best exchange rate deals. Research commissioned by global comparison service Money Transfer Comparison found that nearly two-thirds (60 per cent) of Australian businesses don’t check exchange rates or shop around for the best rates…