Suzanne Mitchell

Suzanne Mitchell is Australia Market Lead at GoDaddy.

For simple tech solutions to help make your life as a business owner easier, visit godaddy.com.au

Latest from Suzanne Mitchell

Small biz, big wins: How personal touches can outsmart mega-retailers

By Suzanne Mitchell | 20 January 2025

  Mega-retailers are changing the way we shop today. They offer same-day delivery and auto-shipment and sell cheaper versions of popular brands. Because of this, shoppers now expect faster and easier transactions. However, a recent report by Klarna found that 57 per cent of Gen Z and Millennials want an even more personalised shopping experience,…

10 tips to refresh your small business brand in 2025

By Suzanne Mitchell | 6 January 2025

The new year is here and it’s the very best time to find some fresh inspiration to give your brand a boost for the year ahead. No matter whether you are new to small business or a veteran entrepreneur, there’s always room for improvement and even small changes have the power to make a big…

Revealed: These industries had the biggest online revenue growth in the last year

By Suzanne Mitchell | 27 November 2024

  From bustling cities to remote towns, micro businesses across Australia are helping to drive post-pandemic recovery by adopting digital technology and artificial intelligence (AI), according to the latest GoDaddy research. Innovative solutions and cutting-edge tools empower micro businesses – those with an active website and the majority with fewer than 10 employees – to…

Black Friday: 5 ways micro businesses can harness Generative AI to help fuel growth

By Suzanne Mitchell | 29 October 2024

  Black Friday and Small Business Saturday can offer important opportunities for micro business owners to capitalise on the capabilities of Generative AI (Gen AI) to drive growth during this critical retail period. Suzanne Mitchell Australian Market Lead GoDaddy shares how to reap the benefits New data from Venture Forward, GoDaddy’s multi-year international research initiative,…

Unlocking the power of AI for small businesses

By Suzanne Mitchell | 26 July 2024

With the rapid rise of Generative Artificial Intelligence (gen AI), staying ahead of the competition curve can often prove challenging. Following a survey of more than 300 microbusiness owners across Australia, data shows that one in five have already used AI to support their business. Of those, over 71 have reported average time savings equating…

Unlocking Success: Why eCommerce should be considered essential for microbusinesses

By Suzanne Mitchell | 28 March 2024

  Establishing an online presence has evolved from being seen by some as a luxury to instead being used by many businesses as an essential tool in their day-to-day operations.  If you’ve ever contemplated selling online but hesitated due to concerns about costs, it’s time to dispel those worries, writes Suzanne Mitchell, Australian market lead…

5 common AI prompting mistakes small businesses should avoid

By Suzanne Mitchell | 9 March 2024

It seems clear that AI has the potential to transform small businesses and provide them with valuable time and cost savings, but using AI is not as simple as plug-and-play. For AI to be effective, a great prompt is needed. Suzanne Mitchell from GoDaddy explains. In recent research conducted by GoDaddy in May 2024 among…

Side hustle revolution: Aussie entrepreneurs are thriving and transforming the economy

By Suzanne Mitchell | 29 February 2024

  In February 2024, GoDaddy expanded its Venture Forward research program to Australia, which analysed over 315,000 Australian online micro businesses. The Venture Forward data reveals unique insights into the booming side hustle trend changing the Australian economy, writes Suzanne Mitchell, Australia Market Lead at GoDaddy. Australia is in the midst of a side hustle…

Five ways AI could help level the playing field for micro businesses

By Suzanne Mitchell | 10 February 2024

  Generative AI has the potential to play an increasing role in helping level the playing field for micro business owners who need help creating a presence online. Suzanne Mitchell, Australian Market Lead, GoDaddy, explains five simple ways to harness its power. Solopreneurs or microbusiness owners may feel like they lack the time and resources required…

How Artificial Intelligence (AI) can give your business a flying start to 2024

By Suzanne Mitchell | 24 January 2024

  The new year is a time when consumers often look to make significant changes to their lifestyle, whether it’s picking up new hobbies, creating better habits or spending their money more wisely. Suzanne Mitchell, Australia Market Lead at GoDaddy, shares how entrepreneurs can use AI to start, grow, and scale their businesses. While large…