Sue Parker
Sue Parker is the founder of DARE Group Australia, a unique Communications, LinkedIn and Personal Branding consultancy.
www.daregroupaustralia.com.au
Latest from Sue Parker
Running a small business or launching a start-up is not for the faint-hearted and especially in recent years. Alongside these challenges, the use of vague, unchallengeable excuses to dodge responsibility, communication and deliverables has surged. Has it escalated since the pandemic? Absolutely and in spades. Tell me lies…. Recently, I was horrified when someone used…
On RUOK Day I want to pose a question outside of the typical clarion calls, says Sue Parker, communication and career speicalist. Since RUOK was launched in 2009 by adman Gavin Larkin, Australians are au fait with the crusade to check in with colleagues’ and friends’ mental health. Larkin, who passed away in 2011, launched the movement…
There is a thick line between clever creativity and seedy manipulation on LinkedIn. The former sets business and personal brands apart with trust and impact. The latter erodes trust by appearing desperate and unprofessional, explains leading LinkedIn specialist Sue Parker, founder of Dare Group. LinkedIn’s commercial opportunities and networking value for small businesses are…
RUOK day in Australia falls on Thursday 14 September this year. And so I would like to pose another question. Are RUOK with being ageist? asks Sue Parker. It will be a hard question for many in small businesses (and the larger ones also). And that is a good thing, as ageism impacts men…
For 22 years, global juggernaut PR agency Edelman has published their much-coveted trust report. The latest one delivered some good news for small businesses, writes Sue Parker, founder of DARE Group Australia. The 2023 Edelman Trust Barometer Report is a global and country-based collation of critical research of trust across business, political and issue…
The confidence to trust a person or a brand goes hand in hand with reputation. Reputation and trust are built over time, but when the proverbial hits the fan, there are real opportunities to boost brand trust. And the proverbial will hit the fan at some point in some way to all of us, writes…
The new financial year has started with the quest for new customers and great staff that’s more vigorous than ever, writes Sue Parker. Australia continues to navigate COVID-19, diverse commercial challenges and new workplace models. But this gives leaders a unique opportunity to differentiate themselves amongst the competition, overwhelm and noise. Why values branding matters…
If I had a hundred bucks for every time I heard ‘I am worried I will miss out on business’ or ‘I like working with everyone’ I could holiday in the Maldives. Well, that is if we didn’t have international border closures. But I digress. FOMO (fear of missing out) can and does stop many…
For most small businesses it’s not exactly a walk in the park to attract ideal new clients. And for many, LinkedIn rightly so is a key channel for growth objectives. But it is noisy and competitive platform with all guns blazing in the race for visibility and content marketing traction writes Sue Parker. Central to…
I’ve been running businesses for nearly 17 years and driven down the roads of incredible confidence, feeling invincible to crushing defeat and vulnerability. And I’m banking that most readers would have travelled similarly, writes Sue Parker. During 2020 many businesses laid bare their economic, mental health and sustainability fears. Indeed it was a year of…
