Shelley Friesen

Shelley Friesen is the Founder & Director, Melbourne Social Co,

Latest from Shelley Friesen

Why you need to change your attitude to social media

By Shelley Friesen | 14 April 2026

There’s been a noticeable shift in how business owners think about social media. Ten years ago, many saw it as optional. A “nice to have.” A place to post occasionally and hope for reach. Today, it’s infrastructure. For small businesses and sole traders in particular, social media is no longer just a marketing channel, it’s…