Shaun Broughton
Shaun Broughton, Managing Director, APAC and Japan at Shopify. As APAC Managing Director, Shaun is spearheading Shopify’s expanding presence in the world’s largest market for retail eCommerce, amounting to nearly $2.992 trillion in 2021. Under his leadership, Shopify teams across APAC are on a mission to make commerce better for everyone by providing local businesses with the technology tools, apps and services they need to easily sell and scale online and tap into the continued growth of eCommerce.
Shaun spent 8 years at Microsoft where he held various roles working on Xbox and the retail business. Throughout his time at Microsoft, Shaun was able to develop a deep understanding of retail and the consumer market. He then joined the leadership team at LinkedIn as they launched into the Asia Pacific market and was most recently Senior Director at Lego Australia.
Latest from Shaun Broughton
The last few years have seen Australians face an onslaught of successive macro-level events, which have impacted so many facets of daily life. From the pandemic to the cost of living crisis, Australians are now prioritising health more while being more discriminating in how and where they spend their hard-earned dollars, writes Shaun Broughton, Managing…
Another day, another mountain of tasks to tackle — such is the life of a business owner. But advancements in artificial intelligence (AI) are shifting the story, empowering retail professionals with the tools to do more with less, explains Shaun Broughton, Managing Director, APAC at Shopify. While the retail industry has been at the…
Cross-border commerce has become increasingly popular in recent years, with the rise of online shopping and the globalisation of businesses. In fact, Australian merchants are now selling to an average of ten international markets, reaching 92 million international shoppers. However, selling internationally comes with its own set of challenges and considerations that must be…
The era of ‘retail everywhere’ is well and truly upon us, with nearly 90 per cent of Australian shoppers surveyed recently by Shopify indicating they plan to continue making purchases online, and close to 70 per cent set to continue shopping on social media, explains Shaun Broughton, Managing Director, APAC & Japan at Shopify.…
As a business owner or marketer, you know how competitive the retail industry can be. With so many brands vying for customer attention, it’s important to find ways to stand out and make a lasting impression. That’s where immersive retail comes in, writes Shaun Broughton, Managing Director, APAC & Japan at Shopify. What is…
Ranking sixth globally and first within the Asia-Pacific region in the recent Shopify Entrepreneurship Index, Australian entrepreneurs proved their mettle by generating over AUD$42.1 billion in business activity last year. With a favourable ecosystem and conducive conditions, Australia is emerging as a hotbed of innovation and entrepreneurial success. However, amidst its remarkable achievements, there are…
To say online shopping trends have fluctuated in recent years is an understatement. While we’ve seen it creeping up slowly since the initial drop of the pandemic, cost of living pressures and changing consumer behaviour means that retailers’ online stores need to be as sophisticated as possible to ensure maximum conversions (the measure of…
In recent years, the world of commerce has seen a significant shift towards digitisation, with businesses of all sizes moving online to better serve their customers. But while the focus has largely been on direct-to-consumer (DTC) transactions, the business-to-business (B2B) sector has also been quietly undergoing a transformation of its own, writes Shaun Broughton,…
As global supply chain issues continue to bite many small businesses, Shopify’s Managing Director, APAC, Shaun Broughton, says there are still a few surefire ways to meet and exceed your customers’ expectations. The pandemic has wreaked havoc on global shipping, with customers and retailers left frustrated as never-ending shipping delays and shortages continue to impact…
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