Shaun Broughton
Shaun Broughton, Managing Director, APAC and Japan at Shopify. As APAC Managing Director, Shaun is spearheading Shopify’s expanding presence in the world’s largest market for retail eCommerce, amounting to nearly $2.992 trillion in 2021. Under his leadership, Shopify teams across APAC are on a mission to make commerce better for everyone by providing local businesses with the technology tools, apps and services they need to easily sell and scale online and tap into the continued growth of eCommerce.
Shaun spent 8 years at Microsoft where he held various roles working on Xbox and the retail business. Throughout his time at Microsoft, Shaun was able to develop a deep understanding of retail and the consumer market. He then joined the leadership team at LinkedIn as they launched into the Asia Pacific market and was most recently Senior Director at Lego Australia.
Latest from Shaun Broughton
Black Friday and Cyber Monday (BFCM) weekend has become increasingly important for Aussie retailers these past years, and with this year’s shopping period approaching, it looms large with high expectations. However, recent Shopify research uncovers a troubling trend – only 15% of retailers feel fully prepared for the economic challenges ahead. Shaun Broughton Managing…
In light of the rising cost of doing business in Australia, it’s understandable that many retailers are prioritising efficiency, says Shaun Broughton, Managing Director, APAC at Shopify. Efficiency enables businesses to do more with less, making it an attractive proposition for retailers looking to control costs, boost productivity and increase revenue. This is according to…
If you’ve been toying with the idea of starting a business, you’re not alone. More and more Australians are breaking free from the typical 9-to-5 job in pursuit of entrepreneurial endeavors. According to recent Shopify research, 70% of Australians would like to be their own boss. Shaun Broughton, Managing Director, APAC at Shopify shares why…
In an era of waning customer loyalty and tighter consumer spending, eCommerce businesses are constantly seeking innovative strategies to drive sustainable growth. This has led to the emergence of subscription models across almost every major industry — from meal kits to beauty, and more — offering benefits such as reliable recurring revenue and enhanced customer…
Retailers continue to face challenges such as rising costs, tightened consumer spending, and shifting consumer behaviours. While many across the economy have been tasked by leadership to ‘do more with less’, that’s not necessarily an option for all businesses. This is especially true in retail. A recent YouGov study found that many Direct to consumer…
To set themselves up for success, retailers need to focus on what they can control and lay strong foundations to overcome any challenges in the coming months, writes Shaun Broughton, Managing Director, APAC at Shopify The beginning of a new year is often accompanied by feelings of reflection, renewal and hope. The promise of a…
Recent Shopify research indicates that 93 per cent of Australian retailers consider customer experience as either important or critical for their business success. Shaun Broughton, Managing Director APAC at Shopify, explains why CX is so crucial. This finding might not be surprising on its own, but when we took a deeper dive into the data,…
If this year’s Black Friday and Cyber Monday (BFCM) shopping season has shown us anything, it’s that consumers are still willing to part with their money despite rising inflation and living costs, providing they’re getting a good deal on good quality products. So, what does this mean as we head into the new year?…
The biggest shopping event of the year is almost upon us and two-thirds of Australians are planning to take advantage of Black Friday Cyber Monday (BFCM) deals, explains Shaun Broughton, Managing Director, Shopify JAPAC. Despite tightening their belts in recent months, 63 per cent of Aussie shoppers are planning to spend more or the same…
The last few years have seen Australians face an onslaught of successive macro-level events, which have impacted so many facets of daily life. From the pandemic to the cost of living crisis, Australians are now prioritising health more while being more discriminating in how and where they spend their hard-earned dollars, writes Shaun Broughton, Managing…
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