Shaun Broughton
Shaun Broughton, Managing Director, APAC and Japan at Shopify. As APAC Managing Director, Shaun is spearheading Shopify’s expanding presence in the world’s largest market for retail eCommerce, amounting to nearly $2.992 trillion in 2021. Under his leadership, Shopify teams across APAC are on a mission to make commerce better for everyone by providing local businesses with the technology tools, apps and services they need to easily sell and scale online and tap into the continued growth of eCommerce.
Shaun spent 8 years at Microsoft where he held various roles working on Xbox and the retail business. Throughout his time at Microsoft, Shaun was able to develop a deep understanding of retail and the consumer market. He then joined the leadership team at LinkedIn as they launched into the Asia Pacific market and was most recently Senior Director at Lego Australia.
Latest from Shaun Broughton
For small business owners, time is their most precious, and often most limited, resource. But too often, it’s lost to tech: wrestling with platforms, troubleshooting plugins, or manually executing tasks that should be automated. It’s no wonder that one in four retailers cite a lack of operational efficiency as a key challenge, followed closely by…
In a well-designed store, every detail, from layout to lighting, is crafted with purpose. This is because savvy retailers know that design isn’t just about aesthetics; it’s about shaping a customer journey that feels intuitive, seamless and encourages sales. For example, a store’s cashier might be placed at the back of the shopfloor to encourage…
Taking the first leap into entrepreneurship is about more than just sparking innovative ideas, or turning hobbies into a business. There’s a growing appetite among Australian innovators to carve their own path, with Shopify data revealing that one in four (25 per cent) Australians already own a business, and a further 21 per cent have…
It’s natural for entrepreneurs to dream of scaling their business. Growth translates to reaching larger audiences, increasing revenue and building greater brand awareness. However, what businesses sometimes don’t consider and must be careful of losing is their “local touch.” With brick-and-mortar shops standing the test of time—43 per cent of shoppers still prefer in-store shopping—alongside…
Retailers share a common goal, which can be summed up as a simple equation: more customers = more revenue. But achieving this isn’t always straightforward, especially when price remains a key factor. According to the 2024 Australian Retail Report, 57 per cent of Australian shoppers have switched brands for a better price, a greater proportion…
Driving sustained business growth is a lot like preparing for a marathon. It involves a long, steady effort, a strong foundation and the right mix of agility and forward-planning to make it to the finish line. Just as athletes gradually build their endurance with each run, retailers must ensure they invest in the right tools…
Businesses can get caught up in the allure of the newest technologies in their quest to outshine the competition. This pressure to innovate can drive small business owners to overlook the fundamentals, writes Shaun Broughton, Managing Director, APAC & Japan at Shopify. While pursuing the “next big thing” has its place, doubling down on core…
In the relentless rush of racing towards the ‘next big thing’, it’s easy for business owners to get caught up in the allure of the newest technologies in their quest to outshine the competition. The pressure to innovate can drive them to overlook the fundamentals. And while innovation has its place, doubling down on core…
Holiday shopping has never been easier, thanks to the convenience of purchasing nearly anything with just a click through an ever-increasing option of channels. However, many shoppers still prefer the experience of “try before you buy”, particularly during busy shopping events like Black Friday and Cyber Monday, says Shaun Broughton, Managing Director, APAC at Shopify,…
As commerce becomes increasingly competitive and fast-paced, a retailer’s ability to adapt quickly is essential for survival. And for all retailers, regardless of industry or size, the software they use plays a pivotal role, writes Shaun Broughton, Managing Director, APAC at Shopify. In years past, fully composable solutions — essentially bespoke technology with unique components…
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