Shaun Broughton
Shaun Broughton, Managing Director, APAC at Shopify. As APAC Managing Director, Shaun is spearheading Shopify’s expanding presence in the world’s largest market for retail eCommerce, amounting to nearly $2.992 trillion in 2021. Under his leadership, Shopify teams across APAC are on a mission to make commerce better for everyone by providing local businesses with the technology tools, apps and services they need to easily sell and scale online and tap into the continued growth of eCommerce.
Shaun spent 8 years at Microsoft where he held various roles working on Xbox and the retail business. Throughout his time at Microsoft, Shaun was able to develop a deep understanding of retail and the consumer market. He then joined the leadership team at LinkedIn as they launched into the Asia Pacific market and was most recently Senior Director at Lego Australia.
Latest from Shaun Broughton
For decades, businesses built for stability. They set up shop, built a loyal customer base and operated around stable, seasonal rhythms. But today’s retail environment moves far more quickly. Supply chains shift unpredictably, algorithm changes reshape customer traffic in a matter of days, consumer trends appear overnight and new digital channels emerge before teams have…
The retail market is dominated by a rush to the bottom where the cheapest wins, no matter where they are, right? This is a common belief, but it’s simply not true. Research shows Aussie buying behaviour is a lot more complicated than that as there are many more factors at play – including shoppers wanting…
Every year, Black Friday and Cyber Monday arrives with a familiar frenzy. Inboxes fill with discount codes, online traffic spikes, and shoppers hunt for deals with military precision. But behind the flurry of sales and limited offers lies a far more valuable opportunity: connection. The holiday season may be peak trading time, but it’s also…
Personalisation using data can result in increased business and deeper customer connection. But as Shaun Broughton explains, it’s a bus small businesses don’t want to miss. Today’s shoppers interact with more brands, across more channels, than ever before. In this crowded environment, standing out isn’t just about having the right product at the right price…
From rising overheads to wage increases and changing discretionary spend, cost pressures have been a constant for Australian businesses. But while these challenges aren’t going away any time soon, the smartest operators aren’t standing still, writes Shaun Broughton, Managing Director, APAC and Japan at Shopify. They’re adapting, not just to survive, but to strengthen their…
For small business owners, time is their most precious, and often most limited, resource. But too often, it’s lost to tech: wrestling with platforms, troubleshooting plugins, or manually executing tasks that should be automated. It’s no wonder that one in four retailers cite a lack of operational efficiency as a key challenge, followed closely by…
In a well-designed store, every detail, from layout to lighting, is crafted with purpose. This is because savvy retailers know that design isn’t just about aesthetics; it’s about shaping a customer journey that feels intuitive, seamless and encourages sales. For example, a store’s cashier might be placed at the back of the shopfloor to encourage…
Taking the first leap into entrepreneurship is about more than just sparking innovative ideas, or turning hobbies into a business. There’s a growing appetite among Australian innovators to carve their own path, with Shopify data revealing that one in four (25 per cent) Australians already own a business, and a further 21 per cent have…
It’s natural for entrepreneurs to dream of scaling their business. Growth translates to reaching larger audiences, increasing revenue and building greater brand awareness. However, what businesses sometimes don’t consider and must be careful of losing is their “local touch.” With brick-and-mortar shops standing the test of time—43 per cent of shoppers still prefer in-store shopping—alongside…
Retailers share a common goal, which can be summed up as a simple equation: more customers = more revenue. But achieving this isn’t always straightforward, especially when price remains a key factor. According to the 2024 Australian Retail Report, 57 per cent of Australian shoppers have switched brands for a better price, a greater proportion…
