Shayne Tilley
Shayne Tilley is Head of Marketing at 99designs by Vista, the global creative platform that makes it easy for professional freelance designers and clients to work together and create designs they love. For inspiration and ideas about how to bring your brand and designs to life, visit: https://99designs.com/blog/trends/
Latest from Shayne Tilley
Typography is often one of the most overlooked players in the game of visual branding. Yet when chosen wisely, fonts and different lettering styles can create a genuine emotional reaction that deepens people’s connection with your brand, writes Shayne Tilley, head of marketing at 99designs by Vista. Coca-Cola, for example, is synonymous with its cursive,…
Are you considering a rebrand of your business? Shayne Tilley, head of marketing at 99designs by Vista explains the ins and outs of rebranding, and shares some tips to successfully bring a new visual representation of your business to the world. It’s good practice as a business owner to regularly take stock of your branding…
Understanding the different types of logo can be invaluable when choosing what’s best for your small business brand, writes Shayne Tilley. Although you see and interact with hundreds of logos everyday, you might not have given much thought to them. That is, until it’s time for you to develop a visual representation for your own…
With small businesses now able to access a global audience, many are throwing their hat in the international ring to boost sales and brand awareness. However, competing with huge global brands brings its own set of challenges for small and medium-sized businesses. Shayne Tilley, Head of Marketing at 99designs by Vista explains how small businesses…
Having a solid online presence in today’s digital-led business landscape is non-negotiable. But if your web design is sub-par you could actually be losing business as a result, writes Shayne Tilley, head of marketing at 99designs by Vista. Regardless of whether your business operates solely online or provides an in-person service, your website is often…
So, you’ve embraced the online revolution and kicked off an eCommerce business, only to find yourself surrounded by similar brands all fighting for the same customer base … what can you do? It’s time to really make your brand stand out from the crowd, writes Shayne Tilley, head of marketing at 99designs by Vista. It…
If your business is ready for a brand new logo, then it is vital that you put together a detailed design brief so your graphic designer can create the perfect logo to truly represent your business, writes Shayne Tilley, head of marketing at 99designs by Vista. There comes a time for every small business when…
Choosing the colours for your logo should be a well thought-out decision, based on multiple factors, writes Shayne Tilley, head of marketing at 99designs by Vista. Getting it right can strengthen how people feel about – and interact with – your brand. One of the most rewarding moments as a business owner is when someone…
Choosing the colours for your logo should be a well thought-out decision, based on multiple factors, writes Shayne Tilley, head of marketing at 99designs by Vista. Getting it right can strengthen how people feel about – and interact with – your brand. One of the most rewarding moments as a business owner is when someone…
No doubt about it, the online marketplace is absolutely packed with millions of businesses – all vying for the same limited number of eyeballs; all valiantly attempting to be the one that gets noticed in the crowd. But Shayne Tilley, Head of Marketing at 99designs by Vista, says there’s really only one thing brands must…
