Sara Sabin

Sara Sabin is a qualified accountant, former start-up founder, global thought leader and an executive leadership & intuition coach. She writes regularly for Entrepreneur Magazine and Fast Company and is an internationally sought- after commentator for her industry.
Sara guides clients through the intersection between neuroscience, strategy and intuition - how they work together to create extraordinary results.
Sara is a master at turning abstract concepts into real-world, relatable insights and powerful action steps.

Latest from Sara Sabin

Family business father and son

Why your family loyalty could threaten your business

By Sara Sabin | 15 December 2025

Family-run businesses are prolific and the backbone of our economy, but many are unknowingly sabotaging their own success by letting loyalty eclipse logic.   Emotional triggers, inherited ideas, and closed-circle boardrooms are quietly eroding innovation and could spell the downfall of even the most established family enterprises.  Family businesses need to confront their blind spots…

The advantages of incorporating play into the workplace.

Have some fun! How incorporating play into leadership boosts performance

By Sara Sabin | 16 October 2025

Playfulness has a powerful role in the workplace and can lead to better performance, creativity, and innovation, writes Sara Sabin. Just as children learn through play, elements of that same playful spirit can be brought into the workplace to spark fresh thinking and improved outcomes. Children are naturally curious, constantly exploring and trying to understand…

make a mistake

How to get over a leadership mistake

By Sara Sabin | 24 September 2025

I am always surprised by this question: How do leaders get over embarrassing mistakes and still succeed? The use of the word “still” is telling. The implication is that mistakes are somehow abnormal if you aspire to exceptional leadership. And that they intrinsically carry the risk of damaging your career. The reality is that the…