Samantha Dybac
Samantha Dybac is the founder and CEO of The PR Hub, a public relations agency that represents some of Australia’s hottest tech startups and award-winning entrepreneurs & business leaders, both here and overseas. She is also the host of the Influence Unlocked podcast.
www.theprhub.com.au
Latest from Samantha Dybac
I often hear founders say, “We are investing in marketing because we can measure it,” followed quickly by, “PR feels too fluffy.” Many founders are spending more than they need to on marketing because they rely on channels that were never designed to build trust on their own. Marketing gets you attention. PR not only…
When you’re running a business, the future rarely arrives neatly. It sneaks in through shifting markets, unexpected headlines, new technology, or a single conversation that changes everything. The best founders I know don’t just plan for the future; they communicate it. They understand that the way you tell your story today determines the opportunities that…
PR isn’t ads by another name. It’s strategic storytelling that shapes how the market sees you and why that perception should drive commercial outcomes. Most founders and business leaders know PR can unlock growth. The right story in the right places builds credibility, accelerates trust and creates opportunities that advertising alone can’t. But the truth…
In the 2025 King’s Birthday Honours, former Prime Minister Scott Morrison was appointed a Companion of the Order of Australia (AC), the nation’s highest civilian accolade. Unsurprisingly, the announcement ignited a firestorm of public debate, with critics pointing to controversies during his political career, including the Robodebt scandal, secret ministerial appointments, and his absence during…
If you’re not using AI, you risk being left behind. But if you’re blindly relying on it, especially for Public Relations (PR), you might be damaging your credibility before you’ve even had the chance to earn it. As the founder of The PR Hub, I’ve spent the past 12 months getting familiar with AI. Not…
There’s a unique energy that comes from standing on a stage in front of your ideal audience; one part adrenaline, one part connection, and a whole lot of opportunity. Whether you’re delivering a keynote or joining a panel, live speaking is one of the most powerful ways to build your personal brand, grow awareness of…
You’ve built something amazing. Your business is growing, your product is solving real problems, and you may be getting some traction through various marketing efforts like influencers, digital ad campaigns, and SEO. But you can’t shake the feeling that your brand isn’t quite cutting through the noise. That’s where PR comes in, explains Samantha Dybac,…
One of my favourite things to do throughout the year is to observe the most creative and impactful marketing and PR stunts executed by brands, writes Samantha Dybac, founder of The PR Hub. The ingenuity behind these campaigns often leaves me inspired and serves as a treasure trove of lessons for businesses. Whether you’re a…
Celebrities are experts at building their personal brands. Or at least, they’re experts in hiring the right people for the job – they would not be where they are if they weren’t. Yet, some celeb stories are also excellent cautionary tales of what not to do when it comes to personal branding, writes PR pro,…
The world of celebrity influencers, ambassadors, and external brand representatives can sound thrilling and full of potential, but for many entrepreneurs, it’s also a daunting prospect. As a business owner, you may wonder if it’s worth the investment or fear making the wrong choice. Samantha Dybac, CEO and founder of The PR Hub, shares…
