Pulkit Agrawal

Pulkit Agrawal is the Founder & SEO Director of UR Digital. Pulkit is a trusted authority in SEO, currently advising the Australian Government and brands such as Nouvelle, PSS Distributors and Forward Travel.
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Latest from Pulkit Agrawal

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The Google review trap that could cost your business

By Pulkit Agrawal | 18 September 2025

With more than 90 per cent of searches in Australia going through Google, small businesses risk staking their reputations – and their revenue – on a system they don’t control. A single Google review can swing thousands of dollars in revenue for a small business. One star up or down can determine whether a customer…

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Google’s AI is killing small biz traffic. Here’s how to fight back

By Pulkit Agrawal | 3 June 2025

The search landscape is shifting beneath our feet, and many small and medium businesses are at risk of being blindsided. If you still think SEO is all about chasing rankings in Google’s “10 blue links,” it’s time for a serious rethink. Why? Because Google’s AI Overviews – those sleek, AI-generated summaries that answer queries right…