Nick Brogden
Nick Brogden is a digital growth marketer, content specialist and founder of Earned Media. His specialities are content marketing and local SEO. Nick is a proficient public speaker and has lectured on the topic of SEO at the University of Technology Sydney. He is always happy to provide marketing advice to small business owners. Connect with him on Linkedin.
Latest from Nick Brogden
When starting a business or bringing an existing business into the digital world, there’s often pressure to build an expansive (and let’s be honest, expensive) website right away. While having your own website has its benefits, there are also free ways to get your business online and in front of potential customers. If you’re getting…
Nick Brogden, the founder of Earned Media, shares advice on why building an engaged online community can help turn your brand from a simple startup into a household name. Community building has always been one of the main factors determining a brand’s success. While the structure of a brand community has clearly evolved through the…
SEO and marketing expert Nick Brogden shares the top 10 most common social media marketing mistakes and what you can do to avoid them. Many businesses and creators have put much effort into their social media marketing campaigns and haven’t achieved their desired results. That’s because little mistakes on social media could quickly drop engagement…
The digital world has completely altered our expectations. Customers now expect one-tap shopping, instant messaging, and, yes, real-time crisis communication. To help you navigate PR in the digital world, Renowned SEO authority Nick Brogden, Founder of Earned Media, shares his expertise on social media and how to take advantage and control the narrative during…
In the constantly shifting digital realm, content marketing remains a consistent and powerful approach. Nick Brogden, the founder of Earned Media, shares his insights on how to master the art of crafting compelling narratives. Is your small business looking to increase your social media engagement but need help figuring out where to begin? There is…
Despite the many claims and predictions of long-form content’s demise through the years, marketers, copywriters, and content creators can confirm that it’s still alive and not going away any time soon. SEO expert Nick Brogden, the founder of Earned Media, chimes in to explain why long-form content is not dead and what SMBs should…
Every business owner knows that customer service can make or break your business, writes Nick Brogden, founder of Earned Media. But understanding what makes great customer service is just the first piece of the puzzle. Excellent customer service is the foundation of every successful business and is essential to keep a company growing. But apart…
In December 2022, Google rolled out a major update to its search algorithm that prioritises websites demonstrating experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Google’s update was designed to help the search engine better surface high-quality, reliable content for users, and it’s already proven to impact how businesses rank in search results significantly, explains SEO expert…
In the ever-changing landscape of today’s economy, small business owners face the daunting task of navigating uncertainty. There is more uncertainty than ever with the economy and potential technological disruption (yes, I’m referring to AI). But if you stay focused, you will see that in all the turbulence lies hidden opportunities for personal growth…
Universal Analytics, which launched in 2005, is ready for sunset. That moment is approaching quickly, which means the sooner you adopt Google Analytics 4 (GA4), the better. However, before you transition, there are several things to consider, explains Nick Brogden, founder of Earned Media. The shift from UA to GA4 is because the latter…
