Mel Strutt

Mel Strutt is a Marketeer & Managing Director at 3BY2 Marketing

Latest from Mel Strutt

Your customers are finding you through AI. You just can’t see it yet

By Mel Strutt | 8 April 2026

When ChatGPT arrived in late 2022, many people predicted it would finally break Google’s grip on the internet. Two decades of typing keywords into a search bar, scanning blue links, clicking through to articles, surely that habit was about to be disrupted? Three years on, the habit hasn’t changed. But what’s happening underneath it has,…