Luke Chaffey

A Digital Marketing team for Australian Businesses based in Geelong.
After identifying a need to bring agency-level digital marketing to everyday Australian businesses, David Koch founded KBB Digital in 2013.
Since then the team at KBB Digital have become a trusted go-to agency providing online services to bridge this gap for small business owners around Australia.

Latest from Luke Chaffey

Grow that database: 7 simple tips to gain (and retain!) top-quality email subscribers

By Luke Chaffey | 8 January 2025

Most businesses should be aware of the need to have an email sign-up form on their site, but how can you actually encourage visitors to leave their details in this box?

Eight SEO tips for the unique traffic needs of online stores

By Luke Chaffey | 16 May 2022

Because online stores have a different site structure there are some SEO factors that are unique to online stores.

7 simple ways to boost your business blog’s SEO and readership

By Luke Chaffey | 25 April 2022

Whether you are just starting out with a new blog, or have been blogging for years, these tips will help you boost your SEO game.

“Why aren’t customers coming back to my website?” 4 common problems to fix

By Luke Chaffey | 3 March 2022

So, you’ve finally brought your business online and created a website, but just not seeing the results you were looking for? From poor design to tricky navigation, there are a few key things you should investigate to make sure your website is working as it should – bringing you customers and not driving them away.…

7 ways to respond to social media critics and keep your reputation intact

By Luke Chaffey | 22 February 2022

Every business receives their fair share of criticism, whether it is deserved or the efforts of a nasty social media troll. Because social media are public platforms, how you respond may be observed by thousands of people, and will contribute to their overall impression of your brand. So make sure you respond gracefully, writes KBB…

Brand strategy: How to recover from a social media blunder

By Luke Chaffey | 5 January 2022

Learn how you can take responsibility for your blunder and move on while diminishing negative effects to your brand.

Four awesome tips to help perfect your marketing emails and write like an expert!

By Luke Chaffey | 30 December 2021

Some people put off email marketing due to the intimidation factor. Writing sales emails requires carefully worded text free from spelling and grammatical errors as well as a degree of creative thinking. These skills are essential to having your business be perceived positively and looking professional. However, such things do not come naturally to everyone.…

5 digital hacks for small business owners

By Luke Chaffey | 29 December 2020

Small business owners are often burnt out and stretched thin from their multitude of tasks. Here are a list of five digital hacks to help you streamline work and even automate some processes using tools or apps. Our 5 best hacks to get you back on track Schedule social media posts in advance Social media…

8 smart strategies every website needs for success

By Luke Chaffey | 17 October 2020

Advertising your website is a necessity if you wish to remain in business for long.

7 quick wins to increase your SEO success

By Luke Chaffey | 16 October 2020

Here are seven quick things that you can do now to improve your SEO rankings.