Katrina Fox
Katrina Fox is a storytelling consultant for business and a writer for purpose-led brands. With a background in journalism, her media work has appeared across titles including Forbes, ABC, The Sydney Morning Herald, Personnel Today, Employers’ Law, Occupational Health, Inside Housing, Building Products News, Environ, Contractor Construction and B&T. Katrina is the author of Vegan Ventures: Start & Grow an Ethical Business.
Latest from Katrina Fox
Don’t waste your time and money on things you’re not great at, or simply don’t have time for. Here are some ideas for what you can outsource in your business, so you and your teams can focus on your core activities. 1. Appointment scheduling Those endless email exchanges just to nail down a meeting time…
Whether you’re starting your first website or looking to revamp your existing site to something slicker, simpler and more budget-friendly, Crazy Domains has harnessed the power of AI to do the heavy lifting for you. Their AI website builder lets you build websites in minutes – so is it as good as it sounds? Every business…
Wondering how an Aussie company can enter the Southeast Asia market? Andrew Rochford, president director and CEO of healthcare solutions firm Aspen Medical – Indonesia, shares practical insights from their recent expansion into Indonesia, including what worked, what they overlooked, and how Australian Investment and Trade Commission (Austrade) helped. Aspen Medical began in 2003 with…
NOA The Brand, a wireless charging tech platform, discovered the importance of checking trade mark availability before getting too far down the line with branding. Seven years ago, then-furniture designer Christel Hadiwibawa was developing a desk organiser when she realised it needed a wireless charging feature. But not just any wireless charging tech – something faster,…
It wasn’t until Marie Harber, HR business partner at workplace health services provider RediMed, and her team started manually sifting through hundreds of applications for a single role that they realised a flaw in their hiring system. Recruitment software Employment Hero was in place, but no one was using it to its full potential. When…
Switching to solar energy not only gives you the chance to lower carbon emissions – it can also help reduce your energy use (and thereby your bills). To help you decide if it’s the right move for your business, here are the key questions to consider. 1. Is my roof suitable for solar panels? How…
Juggling high overheads can be one of the trickiest parts of running a small business. But being more efficient with your energy use is a great way to keep your expenses in check. From upgrading your lighting to embracing smart meters and other technology, here are six simple steps you can take to help bring…
Want to get more customers finding you through Google Search? Give these tried-and-tested tips from an SEO expert a red-hot go. When you’re running a small business, it’s hard to devote time and resources to SEO (search engine optimisation). Not to mention the constant challenges of keeping on top of algorithm changes and battling competitors…
As 2025 approaches, search engine optimisation (SEO) continues to evolve, bringing both challenges and opportunities. Understanding the latest developments is crucial for businesses aiming to boost their online visibility and attract more customers. With insights from an SEO expert from UpWeb, we’ll explore five key trends to stay on top of in the year to…
With government subsidies, potential cost savings and tax incentives, there’s no better time to incorporate electric vehicles (EVs) into your small business. Beyond the financial perks, you’ll be lowering your fleet or business vehicles’ tailpipe emissions. Plus, the transition is easier than you might think. Here’s a step-by-step guide to get you started. 1. Evaluate…
