Kathryn Goater and Anthony Caruana
Kathryn and Anthony are the cofounders of Media-Wize, a Melbourne based media training and PR agency. The duo have worked with numerous startups and SMEs to bring the knowledge of a senior PR and journalist to help them succeed in working with the Australian media.
Latest from Kathryn Goater and Anthony Caruana
The public relations industry in Australia and globally stands at a crossroads. In 2025 we will see the rise of powerful new technologies with growing challenges around credibility, authenticity, and evolving media consumption habits. From the rapidly accelerating use of generative AI in copywriting and pitch automation to the continuing battle against misinformation, means businesses…
The importance of public and media relations for all businesses can sometimes seem nebulous. But a PR program that is well planned, successfully executed, regularly monitored and continuously adjusted can be a powerful enabler of success, writes Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders, Media-Wize PR is not a direct sales tool. The…
Getting your small business or startup noticed is challenging. Larger competitors can suck up all the oxygen, leaving your business gasping for some airspace to tell your stories. Kathryn Goater and Anthony Caruana, Co-CEOs and Co-Founders, Media-Wize, share how you can leverage your personal brand for business growth. Leveraging your personal brand as a…
In any media interview, it’s possible that you will face difficult or unexpected questions. Preparing for interviews, trying to anticipate challenging questions and rehearsing potential answers are good tactics for responding to anything that may arise. But the one answer you should never fall back to is “no comment”. Anthony Caruana and Kathryn Goater,…
Engaging a Public Relations (PR) agency is no different to engaging any other outsourced service provider. To ensure you get the best possible return on investment for your start-up or SMB, you must ensure you have your internal processes in order when you commence, writes Anthony Caruana and Kathryn Goater, Co-CEOs, Media-Wize The best outcomes…
Securing media coverage for your small business or startup is a strong way to boost awareness, attract customers and build your profile as an expert in your field. Stories that elevate your company have two lives. Initially, they give you a quick rush of visibility that you can leverage on social media and with…
Media releases remain a key tool for alerting journalists to news and other important information about your small business or startup, but it’s crucial to remember that a media release is not marketing copy. Anthony Caruana and Kathryn Goater, co-CEOs of Media-Wize, explain. Whether you’re releasing a new product, announcing a new partnership, senior appointment or significant…
Whether you’re a startup, small business or a large corporation, there are nine essential rules of engagement you must understand when working with the Australian media and securing coverage for your business, writes Kathryn Goater and Anthony Caruana, Co-CEO and Co-Founders of Media-Wize. If you’re not willing to accept all of these, then PR…
User-generated content (UGC) is a powerful tool in your PR arsenal. It can be an affordable and effective method for small businesses and startups to punch above their weight and secure brand share, build a loyal following and boost revenue, explains Kathryn Goater and Anthony Caruana, Co-CEOs and Co-Founders, Media-Wize In the digital age,…
For startups and businesses, writing an engaging media release can be a powerful tool for securing coverage of your business, products, and services. Writing a media release is part art and part science, so how can you get it right? PRs Anthony Caruana and Kathryn Goater, Co-CEO’s, Media-Wize share their top tips. PR pros are experts at…
