Kathryn Porritt

Kathryn Porritt, CEO, Icons Incorporated.

Latest from Kathryn Porritt

Is a luxury business model the way to turn your dream business into a reality?

By Kathryn Porritt | 2 September 2022

Icons like Richard Branson and Taylor Swift have made their mark in the world by building strong personal brands to match their extraordinary goals. Find out how you can do the same and mould your dream business into reality with a luxury business model, writes Kathryn Porritt, CEO of Icons Incorporated. How do you think…

Want to take your brand from mainstream to iconic? Knowing your brand archetype can help

By Kathryn Porritt | 4 May 2022

Branding is much more than just a logo. Whether or not you make it to the top of the market depends on how effectively you identify and redefine your personal brand, writes Kathryn Porritt, CEO of Icons Incorporated. Most entrepreneurs or CEOs have a mainstream view of brands. And they don’t realise that this kind…

Simply the best: The 10 commandments of moving beyond ‘great’ and becoming an icon

By Kathryn Porritt | 3 January 2022

Those with true greatness inside leave the mainstream behind and step into the world of icons. If you’re feeling limited or bored in your work, it might be that you need to go bigger, live even more boldly, and dream much larger, writes Kathryn Porritt, CEO of Icons Incorporated. When clients first arrive in the Icons…