Kate Toon

Kate Toon is a digital marketing, copywriting and SEO educator, speaker, podcaster, and author of Confessions of a Misfit Entrepreneur. www.katetoon.com

Latest from Kate Toon

Confessions of a reluctant seller: How I learned to sell without feeling fake

By Kate Toon | 24 April 2026

My business has made millions over recent years and yet for most of my career I avoided selling like it was a root canal performed by a badger. Let me explain. I’ve spent nearly two decades as a copywriter, SEO consultant, author and mentor. I’ve built courses, memberships and masterminds. I’ve made a couple of…

A real page-turner: How author Kate Toon revived her local bookstore

By Kate Toon | 4 June 2025

‘You’re living the dream’. That’s the comment I get on nearly every post I share. Why? Because I bought a bookshop in my local sunny seaside town, and commute to work on a bike with flowers in my shopping basket. But behind the Hallmark movie exterior lurks a slightly darker tale of financial struggles, community…

3 common business fears and how to overcome them

By Kate Toon | 8 July 2024

  Perhaps you’re the sort of person who: talks about your ideas a lot but never quite seems to start making them happen does everything you can to avoid a task (a ‘procrastifaffer’) finds yourself making excuses for why you’re not acting sets wildly unachievable goals only to miss them and then feel bad about…

Why business owning parents never have enough time (And how to find some)

By Kate Toon | 17 August 2023

Business owners often feel like they never have enough time in the day – now imagine you run a business but also juggle family commitments too. Business coach Kate Toon, author of Six Figures in School Hours, shares how you can claw back some time in this extract from her book. Lack of time is…

Business maturity test: Are you a grown-up business person?

By Kate Toon | 28 October 2022

So, you’ve been in business for a while and you’ve learned a lot. But business educator and Confessions of a Misfit Entrepreneur author, Kate Toon, asks: Are you really a grown-up business person yet?. Now this might sound like a daft question to ask you. I mean you’re fairly old, right? You have a mortgage…

7 big startup lessons from a 13-year-old business owner

By Kate Toon | 25 August 2022

When digital marketing expert Kate Toon’s son wanted a new computer, she suggested he start a video editing business to fund it. And boy, did he learn some fast startup lessons even old-hands can benefit from. My son needs a new computer. And the kind he wants – with see through sides and colourful internal bits…

How to tackle the dreaded parental guilt in your small business

By Kate Toon | 24 June 2022

Kate Toon is a digital marketing expert, speaker and author as well as the mum to a delicious small human, so she knows a thing or two about nasty old parental guilt. Here are her seven top tips for kicking that beast to the kerb. It’s late. I’m in my backyard office laboriously tapping out…

How to brave social media in the midst of ‘cancel culture’

By Kate Toon | 22 April 2022

With ‘cancel culture’ rampant online when brands step out of line, it’s no wonder many business owners are trigger-shy when it comes to using social media for their business. Is social media viable in a cancel culture? Digital marketing guru Kate Toon shares some reassuring advice for posting your best work without the backlash. I…

Is passive income really a thing? Beware the hype – it’s harder than you think

By Kate Toon | 25 February 2022

A passive income is the holy grail of financial management – the idea that you can make money with little or no effort is the entrepreneurial dream. Heck, it’s everybody’s dream! But is it really as easy as those who have achieved this financial ‘easy street’ make it sound? Author, copywriting expert and digital marketing…

5 huge entrepreneur myths (and how to bust them)

By Kate Toon | 29 March 2021

Entrepreneurs are the rocks stars of our time. Wherever you look you see them splashing about in all their entrepreneurial glory. They take every opportunity to tell us: How they started with nothing and built an empire. How they’re living the four-hour work-week dream. How they succeeded in business by taking risk, dreaming big and…