Jacqui McCallum
Jacqui McCallum is an accomplished writer and communications consultant although she prefers the term ‘strategic storyteller’. Jacqui started her career at Fairfax Media writing feature articles for The Age, The Financial Review and The Sydney Morning Herald. Jacqui is regularly published in Mamamia and has become a trusted ghostwriter for Australia's top executives.
Latest from Jacqui McCallum
When you’ve put time, effort and lots of money into quality products and slick marketing, the last thing you want is an abandoned cart. So how do you fix that? The latest research by online payments processing platform Stripe has found that it all comes down to the checkout flow. They found that 91 per cent of…
Email marketing continues to be one of the best ways to engage customers and drive revenue. You need the right content and the best tools to ensure you get the ‘click and read’ rather than the ‘tick and bin’. People are swamped with emails every day so how do you keep your subscribers interested past…
We’re all looking for ways to save time and increase revenue in our businesses. Often those things can’t be achieved simultaneously, but email automation can help. If you’re not using email automation yet, it’s time to get started. Just ask Rupert Muir, co-founder of Sydney-based eCommerce specialists EUX Digital Agency. He and co-founder Adrian Rodriguez help…
If your email marketing campaigns aren’t getting the open rates and engagement you’re after, you might be missing a key ingredient – segmentation. When you divide your email recipients into targeted groups, you’re able to send personalised content that can help you increase engagement and drive conversions. Rupert Muir, co-founder of Sydney-based eCommerce specialists EUX…
Mariah Carey and Michael Bublé are about to take over the shopping centre sound systems but it’s not too late to give your marketing some love. Custom signage, packaging materials, website updates and engaging social media content can make all the difference. With customers doing their Christmas shopping earlier than ever, the clock is ticking…
Social media is a great way for small business owners to connect with customers and drive sales. It’s also highly competitive. With so much content being posted every second, how can you make yours stand out? Michelle Pan, Senior PR and Social Media Specialist at Vista, says it’s about showcasing what makes your brand remarkable.…
A cohesive and memorable brand can be the difference between your small business flourishing or floundering. No one understands that better than Taylah Rose who launched her business, Made by Taylah Rose, in 2014 when she was just 15. When Taylah was invited to a birthday party and had no money for a gift, she…
Business trips are back in full force, but many of us need a hand navigating the surprises that come with the new world of corporate travel. While we were baking sourdough and unmuting colleagues on Zoom, the world of travel changed. Airfares became more expensive, travel rules became more stringent and last-minute trips have been…
