Harry Lowes
Harry Lowes, Director of Mid-Market ANZ, Meta.
Harry is a business leader focused on enabling businesses to make the most of the transition of consumers into the online world. Harry’s career started in Business development at McCann-Erickson World Group, moved in the world of wine, running a winery in the Hunter Valley, then Banking with the Commonwealth Bank and Telecommunications with Telstra. He’s driven change in each of these industries while focused on the impact to the bottom line for these businesses.
Latest from Harry Lowes
The holiday spending rush may end in December, but the ‘invisible quarter’—Q5—between Black Friday and the end of January offers a unique window for brands to cut through the noise and engage consumers when competition is low. Harry Lowes Director of Mid-Market ANZ, Meta explains how you can improve your sales. After the Christmas…
Creativity is the secret sauce to making ads that stop people mid-scroll. Harry Lowes, director of mid-market at ANZ Meta, explains how you can captivate new audiences with magnetic content and unlock increased ad performance. You only get one chance at a first impression. As a small business, simply getting your ads seen isn’t…
Preparing for major shopping events like Black Friday and Cyber Monday is crucial for small businesses. Harry Lowes, director of midmarket ANZ, Meta, explains how to create a solid plan, attract unexpected customers, and optimise your overall strategy for success, this sales season. The holiday season is fast approaching, and with it comes one of…
What do Jane Lu, Janine Allis and Zoe Foster-Blake all have in common? Apart from starting their own business empires, they heavily feature on social media for their respective brands: Showpo, Boost Juice and Go-To. So what can you learn from these founders? asks Harry Lowes. Consumers want to learn more about the people behind…
Building an online community or a group of dedicated fans is the dream for any budding marketer or small business owner. Harry Lowes Head of Mid Market at Meta shares 5 ways you can tap into your community for business growth. Recent research shows that when people interact within a brand community, like a…
While there isn’t a perfect recipe for boosting your audience and sales online, there are three key ‘ingredients’ that businesses should keep in mind to make this happen: catching customers’ attention, following trends, and incorporating customers’ voices, explains Harry Lowes, Director of Mid-Market ANZ, Meta. Keep in mind that this isn’t just about you…
There is no doubt that you’ve seen AI appear in the news and come up in conversation. But how can AI help the average entrepreneur? asks Harry Lowes, Director of Mid-Market ANZ, Meta. Small and medium-sized businesses are constantly looking for ways to work smarter, not harder. In fact, over 90 per cent of…
Social media is changing the nature of online shopping as we know it – is your business keeping up? More than 56 per cent of shoppers between 18 and 40 say their mobile phone is the single most important shopping tool. As a brand, social media is a golden ticket opportunity for you to…
There are many great benefits to expanding your business internationally. Not only is it a great option to reach more customers but it’s also a fantastic way to deal with seasonality limits for your business. For business owners, the key to unlocking this growth may be reaching international markets through social and digital media…
It’s no secret that social media is an essential tool to help promote small-medium sized businesses. But as brands look to drive revenue growth and gain a competitive edge, many are now turning to social media as an end-to-end business driver through social selling. Harry Lowes, Director Mid-Market at Meta ANZ, explains the three…
