Gemma Hawdon

Gemma Hawdon is a copywriter and content strategist based in Melbourne. She brings 20 years of experience in marketing and communications, including working for global organisations such as Yahoo!, GE Capital, Publicis Group and McMillan Shakespeare Group.
She works with small business, agencies and larger brands across Australia, helping them build powerful core messaging and content that drives growth. She loves learning about brands, new and old, and witnessing the passion behind them.

Latest from Gemma Hawdon

7 ways to create content that stands out and competes in 2024

By Gemma Hawdon | 18 January 2024

The landscape for written content is significantly changing thanks to AI and tools like ChatGPT. Now, vast amounts of text are being pushed out faster than ever. So how can you write content that competes and stands out? Copywriter Gemma Hawdon shares her tips. Here’s the thing. While some businesses are using AI intelligently to…