Emily-Rose Hills

Emily Rose Hills is one of Australia’s leading social media experts and founder of The Social Media Coach. Emily has worked in social media for over a decade and is currently leading the social media strategy for the NRL who have the largest social media communities in Australia. Previously, Emily has led social teams at Finder & THE ICONIC.

Emily-Rose is currently working with business owners to help them kick off their 2023 social media strategies, so they can create a content calendar that delivers value-driven content people want to share. If you would like to discuss your social strategy, you can book time in her calendar here.

Latest from Emily-Rose Hills

Instagram SEO: Five quick ways to increase your discoverability

By Emily-Rose Hills | 16 June 2022

If you want more eyes on your content, robust Instagram Search Engine Optimisation (SEO) is vital to your Instagram strategy, writes social media strategist and coach, Emily-Rose Hills. There’s no point having great content if no one can find you. If you’ve been posting informative, educational content and getting crickets, you need to focus on…

Understanding TikTok’s algorithm and how to make it work for your business

By Emily-Rose Hills | 21 April 2022

For as long as social media has been with us, algorithms have baffled us, frustrated us and driven us to the brink of insanity, writes business coach and social media strategist for the NRL, Emily-Rose Hills. Why do some posts go viral and others that you meticulously planned fall flat on their faces? Almost as…

The rise of TikTok – and why it feels like everyone is becoming an ‘influencer’

By Emily-Rose Hills | 17 March 2022

With the phenomenal rise of TikTok has come another notable rise – that of the social media influencer. Business coach and social media strategist for the NRL, Emily-Rose Hills delves into the rise of TikTok influencers, and reveals some important changes coming to the rules around influencer advertising in the health and wellness sector in…

6 hot tips to really make social media work for your business

By Emily-Rose Hills | 16 February 2022

So you’ve read 100 articles about social media and how to make the most of it for your business. They mostly say the same things – pick the platform where your audience spends their time, create regular content, have a strategy. And yet, here you are searching the internet for tips on how to grow…