Emily-Rose Hills

Emily Rose Hills is one of Australia’s leading social media experts and founder of The Social Media Coach. Emily has worked in social media for over a decade and is currently leading the social media strategy for the NRL who have the largest social media communities in Australia. Previously, Emily has led social teams at Finder & THE ICONIC.

Emily-Rose is currently working with business owners to help them kick off their 2023 social media strategies, so they can create a content calendar that delivers value-driven content people want to share. If you would like to discuss your social strategy, you can book time in her calendar here.

Latest from Emily-Rose Hills

Cracking the social media code: Why consistency holds the key to long-term brand success

By Emily-Rose Hills | 17 August 2023

In a world driven by digital connectivity, where brands strive to make their mark in a constantly evolving landscape, this fundamental fact will remain true no matter how often social media platforms or algorithms evolve. And that simple truth is, “Consistency is the linchpin of enduring success”., writes social media expert Emily-Rose Hills, founder of…

To Thread or not to Thread? The big question EVERYONE is asking

By Emily-Rose Hills | 21 July 2023

  Threads is the new social media platform that’s got everyone asking social media expert Emily-Rose Hills, ‘Em, should I be on threads? Is it here to stay? Should I have a strategy? Is anyone even engaged among all the posting?’ (There’s no pun-related terminology; a post isn’t called sewing or needling). So, grab your…

In-house social media manager or agency: Which is better for you?

By Emily-Rose Hills | 15 June 2023

  I’ve got a burning question to discuss with you today. If a business plans to hire a social media manager, why wouldn’t they consider letting my team and me handle it for them at the same cost? Let’s dive in and explore the real reasons behind this dilemma, explains Emily-Rose Hills, founder of The…

Investing in creators: the game-changer your business needs

By Emily-Rose Hills | 18 May 2023

  Investing in creators for your socials is like tapping into a treasure trove of benefits. Having worked with some of the most renowned content creators, I know first-hand exactly why your businesses should channel their resources into collaborating with these digital artists and storytellers. It could be the game-changer your business needs, explains social…

How to build a strong social media community and drive engagement

By Emily-Rose Hills | 20 April 2023

  Ever wondered why building a strong social media community is essential to your business? Social media expert Emily-Rose Hills explains the importance of community building and driving engagement. Plus, she takes a deep dive into outbound community management vs. inbound community management – is one better than the other? –  and delivers her top…

Going viral: How to infect the internet with your awesomeness

By Emily-Rose Hills | 16 March 2023

  On a daily basis, we come into contact with content that’s going viral. If you’re reading this article, chances are, you’ve come here seeking the secret formula to infect the internet with your awesomeness. However, there is no surefire way to guarantee that your content will go viral. While there are some strategies that…

How to write a social media strategy, simplified…

By Emily-Rose Hills | 15 February 2023

  Social media has become an integral part of modern-day marketing and communication. With billions of active users on platforms such as Facebook, Instagram, Twitter and LinkedIn, businesses of all sizes can benefit from a well-thought-out social media strategy, writes social media expert, Emily Rose Hills. Whether you’re looking to increase brand awareness, generate leads,…

Could virtual influencers be your social media weapon of choice?

By Emily-Rose Hills | 19 October 2022

With the rise of influencer marketing and AI both taking the online world by storm, it was only a matter of time before the two ideas combined and ‘virtual influencers’ arrived on the scene, writes Emily-Rose Hills, The Social Media Coach. From the Hollywood blockbuster iRobot to HBO’s series Westworld, the very idea that artificial…

What is dark social and how is it affecting your brand?

By Emily-Rose Hills | 15 September 2022

Chances are you’ve heard of the sinister underbelly of the internet. A place referred to as the ‘dark web’—the enigmatic hidden websites where you can go rogue purchasing all matter of illegal items and even hire cybercriminals. But what is dark social? asks social media strategist and coach, Emily-Rose Hills. Does it even exist? And…

How to set up a home studio for your social media videos – without breaking the bank

By Emily-Rose Hills | 29 July 2022

We can’t all be video content whizzes – in fact, most business owners are definitely not – but there are some handy things to know if you’re keen to venture into the world of social media videos, and it starts with creating the right environment. Social media strategist and coach, Emily-Rose Hills shares a few…