Emily-Rose Hills
Emily Rose Hills is one of Australia’s leading social media experts and founder of The Social Media Coach. Emily has worked in social media for over a decade and is currently leading the social media strategy for the NRL who have the largest social media communities in Australia. Previously, Emily has led social teams at Finder & THE ICONIC.
Emily-Rose is currently working with business owners to help them kick off their 2023 social media strategies, so they can create a content calendar that delivers value-driven content people want to share. If you would like to discuss your social strategy, you can book time in her calendar here.
Latest from Emily-Rose Hills
Businesses often measure social media success by vanity metrics —likes, shares, and comments. While these numbers may provide some insight into engagement levels, they rarely capture the full scope of what really drives brand growth and customer loyalty. That’s where a deeper, more meaningful metric comes into play: the Unique Follower Point (UFP). Social media…
Should you pour your resources into paid media for instant results or invest in organic content marketing for long-term growth? It’s like choosing between a sprint and a marathon—both get you to the finish line, but the pace, effort, and long-term impact are entirely different. Let’s break down both approaches, pros and cons and…
Imagine dining at a restaurant where the chef greets you, remembers your favourite dish, and genuinely asks about your dining experience. It feels special, right? That’s the magic of human connection, which brands increasingly strive for in marketing. Social media expert Emily-Rose Hills explains how you translate that feeling to your customers online. Consumers are…
Online, social media management and content creation are key to grabbing and keeping people’s attention when scrolling on social platforms, so it triggers me when someone says “Just throw it up on socials.” writes social media expert Emily-Rose Hills. There’s no just throwing things anywhere, thank you. What you may assume is grabbing an…
Why aren’t you using video for your socials? I’ve heard all the excuses. You’ve got a face only your mother could love. You’re time poor. You don’t have professional equipment. Editing is time-consuming. Everyone has an excuse but did you know videos are like super glue for your audience’s memory, asks social media expert…
If you’re a business owner who’s been avoiding personal branding on social media like it’s a telemarketer phoning, this is your wake-up call. It’s time to elevate from zero to hero status in the digital world. Social media expert Emily-Rose Hills shares her top ten tips to make your personal brand reach new heights.…
As we gear up for the festive season, let’s talk strategy – not just any strategy, but how to stay chic managing your social media team and profiles over the Christmas break, explains Emily-Rose Hills, founder of the Social Media Coach. It’s the season where your social media needs to sparkle as much as the…
Who doesn’t love a good story in motion—a snippet of behind the scenes of Toni & Ryan’s podcast or the good, bad and downright ugly that comes with unboxing of a Shein haul? Video is the king of content and the stats don’t lie. A staggering 54 per cent of marketers are now focusing…
Ever notice how your feed is consistently dominated by Facebook or Instagram ads while Aunt Linda’s cat selfies and the 10-year school reunion are nowhere to be seen? asks Emily Rose Hills, founder of The Social Media Coach. That’s the power of paid social media in action. As businesses navigate the online world of…
Caught yourself scrolling YouTube or TikTok past midnight, hypnotised by creators crafting everything from Halloween-themed cupcakes to unboxing the newest tech toy? Ever paused and wondered why brands seem to be in a mad rush to join forces with digital creators? asks social media expert Emily-Rose Hills, founder of The Social Media Coach. Let…
