Elise Balsillie
Elise Balsillie is Head of Thryv Australia.
Latest from Elise Balsillie
With a crowded small business landscape and a strong competitive market, it’s hard to gain the attention of customers, let alone retain them. But the ultimate goal for any small business should be to build a strong base of loyal customers and repeat business, writes Elise Balsillie, Head of Thryv Australia. Sounds easy, doesn’t it?…
Being able to deliver a great customer experience is imperative (as any business owner would tell you). Creating an experience leaves a long-lasting impression and will ensure customers keep on doing business with you in the future, explains Elise Balsillie, Head of Thryv Australia. As a way to make customer experiences shine, each customer…
When running a small business, marketing matters. Nowadays, having a website isn’t enough to effectively market your small business, so it’s important to build your business presence across a number of different marketing channels. This can be overwhelming for time-poor business owners but automation can help, writes Elise Balsillie, Head of Thryv Australia. Setting…
The AI conversation, which has exploded in the mainstream, is impacting the small business arena too. For small businesses, AI marketing in particular is gaining interest as a powerful and cost-effective tool that can help with building brand awareness and with garnering valuable insights into customer behaviours, writes Elise Balsillie, Head of Thryv Australia.…
With the chapter on 2022 now closed, we can look forward to the coming year. During the past twelve months, Thryv kept a close watch on what issues were shaping the small business landscape in order to better understand what to expect in 2023. Here is what we uncovered, writes Elise Balsillie, head of Thryv.…
As a small business owner, tax time can be one of the most overwhelming times of year but it’s never too early to start tax preparation, writes Elise Balsillie, Head of Thryv Australia. Paying your business taxes on time is important, but it’s the pre-deadline rush that can truly leave a business behind. Struggling…
Social media users in Australia are some of the most active in the world, according to the latest SocialMediaNews report. Facebook is the lead platform, followed by YouTube, WhatsApp, Instagram and LinkedIn, so what does this mean for business owners in the coming 12 months? asks Elise Balsillie, Head of Thryv Australia. In addition,…
With the year’s second half well and truly underway, now is a good time to take stock of the past six months and look forward to driving your small business forward for the rest of 2023, writes Elise Balsillie, Head of Thryv Australia. At this time of year, however, I often find many small business…
2023 has flown by, and with the end of the year just around the corner, it’s time to put the spotlight on preparing your small business for the holiday season, writes Elise Balsillie, Head of Thryv Australia. Depending on the type of small business you own or the industry you serve, you may be…
Australian small business owners have told us they are working one extra day per week, on average, to meet the overwhelming amount of admin, writes Elise Balsillie, Head of Thryv Australia. Admin-related tasks such as invoicing can often fall to the wayside when time pressures are faced. But there is good news and a…
- « Previous
- 1
- 2
- 3
- 4
- Next »
