Elise Balsillie
Elise Balsillie is Head of Thryv Australia.
Latest from Elise Balsillie
Receiving a negative review or refund request can feel disheartening. For small business owners who put time into curating the perfect product or service and work closely with every customer to earn their loyalty, it can be challenging to know the best response; Elise Balsillie, Head of Thryv Australia, shares some tips. Research shows…
In any business, big or small, having a succession plan is a safeguarding strategy to ensure processes are in place for all potential scenarios that may jeopardise its survival in years to come, explains Elise Balsillie, Head of Thryv Australia. A succession plan supports long-term business continuity – and ensures…
Running a small business and managing the duties that come with it means that for owners, checking in on marketing efforts can sometimes take a backseat. Elise Balsillie, Head of Thryv Australia, shares how to get to stay in the driver’s seat. According to a recent report, marketing is the activity Australian SMBs are…
We’ve all heard of Christmas in July, but what about holiday business planning in July? July is the perfect time for small business owners to get on the front foot with planning their marketing efforts for the summer holiday break and taking pressure off the shutdown period. Elise Balsillie, Head of Thryv Australia, explains…
The theme of this year’s International Women’s Day, ‘Count Her In’ is a particularly inspirational message for women in business, as it celebrates accelerating gender equality through economic empowerment, writes Elise Balsillie, Head of Thryv Australia. Every day, I am lucky to meet many inspirational female small business owners who epitomise economic empowerment. From female…
Data isn’t just a ‘nice to have’.Taking a data-led approach to running your small business is the not-so-secret sauce giving small businesses an edge over their competitors. Elise Balsillie, Head of Thryv Australia explains how you can do it too. Data analytics tools and AI-powered insights are no longer reserved for enterprise-sized businesses with impressive…
As a result of the cost of living, almost half of Australians are changing their spending habits and taking the time to research brands and products before buying. Elise Balsillie, Head of Thryv Australia shares how businesses can benefit or be disadvantaged by this trend. According to WeAreSocial, over 95 per cent of…
There’s nothing more frustrating than spending too much time scouring your emails for a document or file. In fact, many small business owners tell us that they feel overwhelmed by the volume of communication they receive every day – from emails, chats, and social media to calls and texts. So what can you do…
You might have heard the saying ‘reputation is everything’, writes Elise Balsillie, Head of Thryv Australia. And this particularly rings true for small businesses. A positive reputation can give you an edge over competitors by building trust and helping you stand out for your services, whereas a negative reputation can precede you, slowing growth and…
Hello 2024! The start of a new year is a great time for small business owners to not only reflect on the prior year’s business performance, but also to look at opportunities and goals for the year ahead, writes Elise Balsillie, Head of Thryv Australia. If your business was its busiest over the holiday…
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