Debbie O'Connor
Debbie O’Connor is an internationally award winning brand strategist, keynote speaker, mentor, and author of Brand Magic, How to Build a Brand with Personality. She's also the founder and Creative Director of multi-award winning branding studio White River Design.
Find out more at www.debbieobrands.com
Latest from Debbie O'Connor
In this fast-paced digital world, where emojis have replaced handshakes and texts have taken over conversations, the humble telephone still holds its ground. Whether you’re running a small business or representing a big corporation, mastering phone etiquette can do wonders for your brand, writes brand specialist Debbie O’Connor. So, let’s take a look at some…
You’ve probably heard it before, but I’m going to say it again as it is such an important part of branding that everyone needs to remember. Your logo is not your brand, writes brand strategist and design expert Debbie O’Connor. Your brand is your reputation. It is what others think and say about you…
You’ve likely heard of the 4, 6 or even 7 Ps of a marketing mix. These extend from product, place, price, promotion, people and process to purple cow and even phone! And while those are all excellent points for marketing, they don’t quite hit the mark on branding, writes award-winning brand strategist Debbie O’Connor. Marketing…
Most people are very clear what a business is. They understand that it is the organisation that provides services or products to their target audience. When it comes to branding however, it appears that this topic is a little more shrouded in mystic, myths and misunderstanding, writes Debbie O’Connor. Business versus branding The reason is…
Just as colour can affect our mood, so too can shapes… Shapes are around us and in everything that we see. But did you realise that we subconsciously connect emotions to shapes? In fact, shapes evoke certain emotions. For example, shapes with rounded edges are softer and more approachable, while shapes with sharp lines and…
