Annette Densham
Annette Densham loves a good yarn. She was born to be a storyteller. At 15, she started as a journalist at a suburban newspaper. From that moment, she was hooked. Over the past 40 years, she's written stories about forklifts, tax, theatre lights, sport, senior issues, health and small business. Her favourite stories are about people. A weaver of words, Annette loves helping small businesses use the power of their stories to drop beautiful breadcrumbs to connect them to their audience, raising their profile using content and business awards. As the winner of 2024 Telstra Best of Business Award Queensland - Accelerating Women, Annette specialises in working with women in business to tell their stories.
Latest from Annette Densham
Your team is the engine that keeps things moving, the compass guiding the way, and the foundation that culture is built on. Forget that, and everything else, no matter how streamlined your systems are or how sharp your strategy is, starts to wobble. Putting people first is the smartest growth strategy there is. There’s a…
Back in the good old days, when you didn’t want to see someone, change plans, cancel a meeting, pick a vendor to work with, or had an issue with another person, you’d pick up the phone and communicate with them. It was called good manners. Treating people with respect and consideration, even if you didn’t…
Influencer marketing may be all the rage these days, but is it truly as ‘influential’ as we think? PR and marketing specialist Annette Densham explains the difference between the two, and why it’s unwise to put all your eggs into one marketing basket. When my son was at that age where adults asked “What are…
Setting goals is a crucial step toward business success – but unless you put steps in place to take action on each goal, merely knowing setting goals won’t put you on the path to achieving them. Petina Tieman, founder of Australian Women in Business and a globally recognised business coach, emphasises that while the act…
With so many things on the small business owner’s plate, adding business awards may seem like one bridge too many to cross. But, explains Annette Densham, (there’s always a but) entering awards is not just about YOU and what YOU have done, awards are a tool that builds connection, relationships and credibility in the minds…
Investing isn’t just about making money anymore; it’s about making a difference, especially for small business owners who know the importance of community and impact. Annette Densham sat down with Goro Gupta to chat about ethical investments. Socially responsible investing (SRI) has gained traction as people look for ways to do business with others who…
We will never know what women thought of their lot in life 200 years ago, as the history books didn’t record their achievements, contributions, and footprints in their communities. On the eve of International Women’s Day, Annette Densham shares her thoughts on tall poppies, imposter syndrome and the myth of sisterhood. If you studied history,…
After pouring your heart into your awards submission, you nervously clicked submit. A few weeks later, you’re jumping for joy when the email tells you that you are a finalist. You grab your gala event ticket, buy an outfit, and turn up on the night to find out that if you win, you have…
Over the past few decades, women have made massive strides in financial independence. More women are starting their own businesses. More women are managing the fine balance of working and caring responsibilities. Women are making their mark in industries typically dominated by men. One of those industries is trading. Women are challenging entrenched norms…
When you are neck deep in your own business, it can be hard to see the forest for the trees. When you are good at what you do, it’s easy to dismiss your accomplishments as nothing special. This unconscious competence, where you do what you do effortlessly and naturally, is the hallmark of a…
