Amanda Williams

Amanda cut her teeth in PR as a political media advisor working between the Nation's Capital and State Parliament looking after the reputations and public images of politicians. In 2017, Amanda founded Yellowpanda PR/Digitial, an agency specialising in managing the reputations of public figures.
After the media referred to her as “a rising star of the federal media team” Amanda continued to prove herself as a connected and highly visible woman of influence.
She is a regular fixture on the Gold Coast Young Entrepreneur of the Year Public Relations finalist list and a sought after guest speaker and workshop facilitator.
With a previous career in real estate and her own e-commerce brand, Amanda is a true hustler and will stop at nothing to make her clients stand out!
Not only does she instinctively know how to launch or refresh a brand, Amanda regularly masterminds with experts both within Australia and around the world.
The global networker is passionate about upskilling and attends professional development and industry-specific conferences all over the world to stay ahead of the pack.
Amanda continues to cultivate partnerships globally, opening doors for future expansion into international operations.

Latest from Amanda Williams

the art of self promotion - blow your trumpet

5 steps to stop being bashful and master the art of self-promotion instead

By Amanda Williams | 8 April 2025

I am anything but a wallflower, having grown up on a stage, performing around the world as an entertainer and even strutting my way down a catwalk in Paris for an international model contest. To keep running with the floral theme though, I’ve also been the victim of tall poppy syndrome – at least the…

Less vain, more gain: 5 tips for personal branding success

By Amanda Williams | 14 August 2021

Australian readers would be familiar with ‘Tall Poppy Syndrome’, an unfortunate cultural phenomenon surrounding the idea that you shouldn’t outgrow or outshine your peers (or fellow poppies) in any way, writes Amanda Williams, media expert and founder of Yellowpanda agency. In Australia, personal branding is something that people aren’t 100 per cent confident enough to…